Responsibilities
- Research and identify various content marketing opportunities to increase organic traffic.
- Ideate plan and implement organic paid digital marketing campaigns for brand awareness and brand building
- Develop social media content plans that are consistent with the company s brand identity & needs
- Managing a good volume of daily social media posts including interacting with the right audience and researching good content to post
- Using analytical tools to monitor and evaluate the company s social media presence and performance
- Use data to analyze whats working and not and make changes to content strategy accordingly
- Work closely with the communication designer to meet planned deadlines consistently
- Suggesting recommendations to adjust the social media marketing strategy for optimal results
Skills
- Familiar with social media management and content marketing tools
- Ability to utilize data from Google Analytics Search Console
- Proficient with MS Office Google GSuite and WordPress
- Familiar with running ads on social media platforms Facebook LinkedIn Instagram
Qualifications
- Bachelors degree in Marketing or related field
- Excellent understanding of digital marketing concepts
- Strong creative and analytical skills
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