Digital Marketing Manager

Overview:

Key Responsibilities:

• Develop and execute digital marketing strategies to drive online traffic to the company website and generate quality leads
• Plan and monitor the ongoing company presence on social media
• Design build and maintain the company s social media presence
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan execute and measure experiments and conversion tests
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage email and social media marketing campaigns
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Required Qualifications:

• Bachelors degree in Marketing Communications or related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and datadriven thinking
• Uptodate with the latest trends and best practices in online marketing and measurement
• Strong analytical skills and datadriven thinking
• Uptodate with the latest trends and best practices in online marketing and measurement
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
• Experience in optimizing landing pages and user funnels
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate

seo,sem,social media,analytics,content creation