Market Research Team Lead

Overview:

Key Responsibilities:

• Lead and mentor a team of market researchers to achieve departmental goals and objectives
• Design implement and manage market research projects including gathering data analyzing information and interpreting findings
• Monitor market trends and competitor activities to provide insights for strategic decisionmaking
• Develop and present comprehensive reports and presentations based on research findings
• Collaborate with stakeholders to understand business objectives and translate them into actionable research plans
• Manage the budget and resources for market research projects
• Utilize statistical methods and tools to analyze and interpret data
• Evaluate research methodologies and recommend improvements to enhance the quality and effectiveness of research initiatives
• Stay updated with industry best practices and emerging trends in market research
• Ensure compliance with data protection regulations and ethical standards in research activities
• Contribute to the development of strategies and business plans based on research insights
• Oversee the execution of qualitative and quantitative research methodologies
• Coordinate with external research agencies and vendors when necessary
• Provide leadership in driving a culture of continuous improvement and innovation within the market research team
• Effectively communicate research findings to different levels of the organization

Required Qualifications:

• Bachelors degree in Marketing Business Administration Statistics Economics or related field; Masters degree preferred
• Proven experience (5 years) in market research or related analytical roles
• Demonstrated leadership and people management skills
• Proficiency in data analysis tools and statistical software
• Strong understanding of market research methodologies and techniques
• Excellent communication and presentation skills
• Ability to work collaboratively in a crossfunctional team environment
• Project management skills with the ability to prioritize and manage multiple projects simultaneously
• Keen attention to detail and accuracy in data interpretation
• Strategic thinking and problemsolving abilities
• Knowledge of data privacy regulations and ethical research practices
• Experience in working with diverse data sources and analyzing complex data sets
• Proven track record of delivering actionable insights that drive business impact
• Ability to adapt to changing business needs and align research initiatives accordingly
• Proficiency in Microsoft Office and other relevant software applications

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