Marketing Specialist

This role shall cover the marketing function of Qgrabs and its sister companies. The appointee is responsible for driving the marketing strategic planning and execution, delivering increased awareness, customer acquisition and engagement. Ensures that a cohesive marketing strategy is developed and executed across SEM/PPC, Display, Paid Social and CRM. • Coordinate and manage the creation of all digital content such as social media posts, Instagram stories, videos, collaterals, content with marketing partners (ILQ, Qatar living, Ooredoo, etc.); • Design, build and maintain social media presence i.e. Facebook, Instagram, Twitter; • Maintain and manage all social media channels; • Communicate with followers, respond to queries in a timely manner and monitor customer reviews; • Suggest and implement new features to develop Qgrabs brand awareness and promotions; Brainstorm new and creative growth strategies with the team; • Develop and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Create a regular publishing schedule; • Define, manage and oversee implementation of an SEO strategy to drive organic brand growth through customer acquisition; • Collaborate with other teams like services, products and customer service to ensure brand consistency; • Regularly track and get insights into competitors' strategies; • Stay up-to-date with digital media technologies and latest trends; • Suggest ideas on how to start selling marketing products such as insta Stories, competitions, insta/facebook post, without affecting the current business model; • Discover, suggest, and attend events in Qatar, such as QIFF, Sweet Festival, CTC festival, etc. to increase brand awareness. • Get involved in e-campaigns and building potential online promotions and partnerships as well as e-content & blogs as needed; • Monitor the allocated budget and optimize marketing campaigns; Maintain cost controls across all marketing initiatives ensuring on-time and on-budget delivery; • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). REQUIRED QUALIFICATIONS AND SKILLS • Must possess a minimum of Bachelor s Degree in Business, Marketing or other relevant course; • Proven working experience in digital marketing; Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns; • Strong grasp of current marketing tools and strategies and ability to lead integrated digital marketing campaigns from conceptual design to execution. • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate; • Solid knowledge of website analytics tools, i.e. Google Analytics, NetInsight etc.; • Experience in setting up and optimizing Google Adwords campaigns; • Up-to-date with the latest trends and best practices in online marketing and measurement; • Good understanding of graphic design principles. • Previous experience in Paid Social is highly preferred; • Proficient in Microsoft Office; • Ability to think out of the box and infuse creativity in every approach.