Marketing and Community Manager Binance Labs

Responsibilities: • Develop effective marketing and brand communication planning and ultimately expand Binance Labs digital footprint and brand awareness globally across different target audiences. • Quickly develop a deep understanding of the company's products and users; expand growth channels and traffic, and promote brand activities. • Select appropriate media according to respective strategic purposes; build rapport with tech, finance, and crypto related media, both traditional and digital. • Create contents and incorporating SEO best practices into writing to expand outreach. • Innovate new ways to increase brand awareness and keep up to date on modern marketing trends. • Coordinate AMAs, webinars and offline events as well as revamp official social channels/ webpage to activate Binance Labs developer community and share Binance know-hows. • Provide marketing and PR related value creation support (e.g., marketing plan advisory, media connections, etc.) as needed by portfolio projects. Requirements: • 5-7 years of marketing and communications experiences within the fintech/ VC/ blockchain space. • Native level proficiency in both written and spoken English. Strong in communications and language expression capability (comfortable with hosting/ facilitating community events). • Content creation and/or editorial experience (in news, tech, finance preferred). • Proven track record in managing communities in the web3 space, preferably with developer relations experiences • Strong comprehension ability in finance and technology related topics; Understanding and experience in blockchain technology is a plus. • Fundamental understanding of web traffic metrics, analytics and content optimization. • Experienced in media interaction and relationship development. • Self-driven and strong sense of ownership.Working at Binance • Be a part of the world’s leading blockchain ecosystem that continues to grow and offers excellent career development opportunities • Work alongside diverse, world-class talent in an environment where learning and growth opportunities are endless