Digital Marketing Manager

Job Description:

We are looking for a datadriven inbound outbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting right target traffic niche specific converting that traffic into new leads for the business and nurturing those leads to close into customers the latter of which sales leadership will help you accomplish.

Inbound Outbound Digital Marketing duties and responsibilities

• Super Guru to use LinkedIn Facebook or B2B channels to bring on demand generation with right strategy & full automation to scale
• Strong in strategy and work hard to achieve the result out of it. Showcase the skills which team can replicate from leader at every point
• Build and manage a rich content/editorial calendar that attracts a qualified audience in B2B market (including blog posts whitepapers reports webinars infographics etc.)
• Build and manage the companys social media profiles and presence including Facebook Twitter LinkedIn Quora YouTube and additional channels relevant for B2B services.
• Monitor and engage in relevant social discussions about our company competitors and/or industry both from existing leads and customers as well as from brand new audiences
• Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports B2B marketing goals.
• Creating managing and executing multichannel marketing campaigns leveraging SEO PPC social inbound marketing email campaigns and events to drive customer acquisition in B2B space
• Optimize marketing automation and lead nurturing processes through email content and social channels
• Establish closedloop analytics with sales to understand how our inbound marketing activity turns into customers and convert customers
• Track measure and analyse all initiatives to report on social media ROI.
• Conducting customer competitor and product research
• Create monthly reports to analyse monthly activities
• Propose new and improved inbound marketing campaign ideas
• Driving lead generation and customer acquisition in a global environment

Desired candidate requirement

• HubSpot Inbound Marketing certification or experience in accountbased marketing would be an added advantage
• Excellent communication and interpersonal skills
• Creative thinker and problem solver
• Efficient organizational and time management skills
• Data driven and research oriented
• Proficiency in marketing automation and blogging software features
• Proficiency with Google AdWords Bing etc and search engine marketing.