Content Marketing Manager

Job Brief:

Zithara is a fastpaced startup thats helping companies run smart marketing efforts in their effort to reach the customer. We are a leading Marketing Technology Stack provider that is helping brands redefine their customer engagement in the digital era. Retail Brands use Zithara to drive longterm personalised and contextbased engagement across channels to help achieve increased customer retention as well as customer LTV.

Zithara is an industry pioneer in the space off line retail customer engagement and engages on more than 6500 touch points. This includes approximately 45k messages sent to customers.

What does Zithara do

Zithara is a leading Customer Engagement platform that enables Retailers across to analyze customer behavior understand their preferences and send hyperpersonalization communication at every touchpoint across their lifecycle.

Offline retailers B2C brands use Zithara to send omnichannel campaigns across touchpoints like push notifications (mobile and web) email inapp onsite messages WhatsApp Google Ads Facebook and SMS.

Our vision is to build the worlds most trusted Insightsled Customer Engagement platform for Retailers.

What can you expect from us

• Be part of a skilled and passionate marketing team thats working on building a strong brand and driving business growth

• Work in a dynamic environment that constantly motivates you to think outofthebox

• Learn new strategies and skills that can help you sharpen and hone your prowess

• Datadriven approach right from the content we produce to the marketing campaigns we execute

• Avenues for personal growth and broadening your horizon

• Zithara is an equal opportunity employer providing a safe and friendly environment for the LGBTQIA community

• Flexible work timings

• Work from Office

What are we expecting from you

• Drive adoption of Zitharas core and new products

• Own marketing and promotional activities for product adoption of focus products (for ex Webinars or Product Demos)

• Create a launch strategy for new products and supplement it with marketing collateral (for ex by creating a blog article and other snackable content such as infographics videos or case studies)

• Convert product and tech knowledge into snackable content highlighting the value propositions for Zitharas ICP and incorporating this into the brands Marcomm strategy/kit

• Execute initiatives while ensuring all content is consistent in style quality and tone of the Zithara brand

• Comfortable with understanding and writing about Technology Artificial Intelligence and Machine Learning

• Produce content optimized for search (SEO) and reader experience across all channels viz. written audio and video content among others

• Generate ideas create detailed outlines and curate compelling content in multiple formats based on market data and insights

The skills that will make you the right fit are

• Good grasp of the English language especially in writing and presentation

• Strong collaboration skills to ensure seamless work with Design Digital Social Paid Email Field Marketing Partner Product and Product Marketing teams

• Background of writing blog articles reports whitepapers ebooks videos and other longform content assets

• Working knowledge of marketing principles and SEO best practices

• Understanding brand and regulatory compliance

• Ability to liaise with agencies vendors and creative/design professionals

• Good planning interpersonal negotiation and communication (verbal and written) skills

• Ability to multitask with multiple deadlines and/or milestone requirements

Strong attention to detail and a commitment to quality viz. proofreading editing and consistency

• Continually pick up new skills and technology (proficiency with multiple Martech tools is a BIG plus!)

• Energetic and able to work in a highly dynamic environment

Youll grab our attention immediately if you have

A bachelors degree in Marketing Technology English Journalism or a related communications field

• 5 years of experience in multichannel and multiformat content creation for a B2B tech SaaS company

• Skills that can help you convert tech/product knowledge into something valuable for our customers i.e. if you speak about value propositions and not features

• Owned multiple Marketing responsibilities in a B2B Tech SaaS with a PLGled growth model in the past or have a strong familiarity with a PLG motion

• A strong understanding of data using it to derive insights and converting it into something our customers understand

• Ideate and execute creative campaigns that stand out from standard B2B comms and visuals on social media or Email

Some info about the team youll be a part of

The Content Marketing team at Zithara is focused on producing unique content that educates enables and guides consumer brands toward smarter and better Customer Engagement.

The content we develop makes Zithara a strong brand and a global thought leader.

Our content is insightful and actionable. It helps product owners marketers and senior executives in consumer brands to improve their strategies sharpen their approach and delight their customers.