Omnichannel Executive Lead

Responsibilities:

Exp required 5 to 8 Years

• Overall responsibility for delivering a seamless Omnichannel experience for the brands.
• Align on site data event data media data & CRM data to design user journeys for HCPs consumers Medical Representative across all lifecycle stages.
• Ensure data attribution.
• Plays the role of key client contact builds trust with clients as their focal point for omnichannel campaign scheduling.
• Collaborates and aligns to brand campaign objectives and result areas.
• Solution for dynamic template designs with modular content and maintain campaign blueprint.
• Works closely with brand teams marketers via workshops to increase adoption of Omnichannel campaigns.
• Defines test plans collaborates with teams to monitor performance and campaign effectiveness.
• Partner with brand and country teams to tweak and optimize user journeys.
• Ensure that processes are effectively administered. Establish maintain manage all deadlines dependencies and deliverables across all internal production platform vendors client teams.
• Proactively manages change in project scope identify potential integration risks and devise contingency plans.
• Serve as a primary point of contact for Brand and Country teams managing effective communication across teams.
• Keeps track of timelines to ensure project deadlines are met.
• SFMC certified solution consultant with 810 years of solution and campaign development experience in lifecycle communication nurturing and drip marketing.
• SFMC contact modelling and setting up of API & trigger events and behavioral triggers.
• Strong standardsbased HTML and CSS skills are desirable.
• Strong understanding of JavaScript & AMPscripts.
• Experience with analytics and customer segment targeting and tactics is desirable.
• Strong knowledge of digital marketing with experience in customer or product lifecycle user journey mapping and orchestration.
• RFM or other scoring experience in building and managing user journey & engagement.
• Experience analyzing customer metrics current state of digital channels segments cohorts to improve campaign effectiveness.
• Understanding of digital and omnichannel marketing channels in pharma is good to have.
• Data driven mindset with 46 years of work experience measuring performance at campaign customer channel and content level.
• Ability to manage multiple project timelines with critical deadlines and interdependencies.
• Evaluate and analyse Omnichannel program execution quality vs. industry standards.
• Benchmark to best in class and stay apprised on emerging trends and key learnings.
• Develop key project customer experience metrics and key performance indicators for executive level reporting monitor analysis.
• Experience with reporting ROI and campaign effectiveness.

• Preferred area of Experience
• Proficiency with marketing automation tools and processes Salesforce Marketing Cloud Adobe Experience Manager Adobe Experience Cloud Veeva CRM Veeva Vault

Must have skills:

Good to have skills:

Agile principles.

Scrum practices.

Well versed with Scrum ceremonies (like Sprint planning Daily Scrum Backlog refinement Sprint Review and Sprint retrospective

Having worked on projects in Scrum is an advantage.