Marketing Generalist

About CERTIFY Global Inc.

CERTIFY Global Inc. is an innovative software organization that provides a seamless patient experience via biometric authentication and digital intake solutions. We are an internationally recognized leader in healthcare technology, working with some of the nation s largest hospital systems. CERTIFY Global is proud to serve millions of patients and healthcare workers in order to deliver the best possible care.

Job Duties and Responsibilities

• Prepare marketing and advertising strategies, plans, and objectives.
  
• Plan meetings and organize trade show appearances.
  
• Manage trade show and conference logistics.
  
• Work and Co-ordinate with Sales and Marketing Teams on assigned activities.
  
• Assess marketing campaign success.
  
• Support senior management by conducting market research, monitoring industry trends and customer behaviors, and helping identify target audiences.
  
• Ensure that regular web content updates are performed and check content for accuracy and consistency.
  
• Track relevant metrics using analytics tools, monitor KPIs, and report to senior management on campaign effectiveness.
  
• Assist with email marketing, print, and social media campaigns.
  
• Co-ordinate PR activities and campaigns.
  
• Stay up to date with social media and marketing trends and best practices.
  
• Assist with coordination and implementation of marketing strategies and campaigns, including creating engaging content that will attract the right audience.
  
• Contribute to social media and content calendars by managing the production of interesting and shareable content, such as blog articles, social media posts, videos, infographics, etc.
  

Requirements