PerformanceOnline Marketing Manager UK mfd The Quality Group

We are DONE!Berlin, an international consulting firm specializing in helping fast-growing companies of all sizes navigate the ever-changing world of work. Among other things, we help our clients to attract the best talent for their company.

Our customer, The Quality Group (TQG) is a leading company in Germany/Europe for sports nutrition, dietary supplements and reduced-sugar products. TQG generates more than EUR 500 million in sales, is growing very quickly and has healthy profitability. TQG is led by the founders together with a world-class leadership team. TQG is owned by both the founders and CVC Capital Partners, the leading private equity investor in Europe .

TQG operates a unique digital direct-to-consumer & social commerce business model including its own production, logistics and technology. TQG operates two main brands: ESN with strong roots in the fitness/gym community is the German market leader for sports nutrition, ie protein powder, protein bars, sports supplements. More Nutrition enables a healthier life without compromise; it is the German market leader in healthy nutrition and weight loss products, ie low calorie & high protein products and dietary supplements. Both brands are deeply rooted in their respective communities and aim to enable their members and customers to live better lives and achieve their personal goals.

Tasks

As a Performance/Online Marketing Manager (m/f/d), you will play a central role in developing and implementing effective online marketing strategies to increase brand awareness, drive website traffic and generate qualified leads.

Your Responsibilities

• Develop and implement comprehensive online marketing plans that incorporate multiple digital channels including SEO, SEM, email marketing, content marketing and display advertising.
• Manage online advertising campaigns, including budget allocation, keyword research, ad copy creation, bid management and performance tracking across platforms such as Google Ads, Facebook Ads, LinkedIn Ads and more
• Conduct market research to identify target audiences, analyze market trends and competitive analysis, and use results to refine marketing strategies
• Monitor and analyze KPIs such as website traffic, conversion rates, CTR, CPA, ROAS, and other metrics to evaluate campaign effectiveness and identify areas for improvement
• Stay abreast of industry trends, new technologies, and digital marketing best practices to make strategic recommendations for new opportunities

Requirements

• Bachelor's degree in marketing, business administration or a related field
• Proven work experience as an online marketing manager or in a similar position
• In-depth knowledge of digital marketing concepts, tools and techniques, including SEO, SEM, social media platforms, web analytics and email marketing software
• Experience managing online advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Strong analytical skills to interpret data, gain insights, and make data-based decisions
• Excellent written and verbal communication skills in native English

Benefits

• A unique opportunity to make a significant impact and drive the success of our operations in the UK
• The chance to work alongside a passionate and high-performing team, collaborating closely with the executive team
• Competitive compensation package incl. success-based components
• Ongoing career development and growth opportunities within our fast-growing organization

Being part of The Quality Group team means working in a high-performance and diverse environment that enables you to grow and take over significant responsibility. Our fast-growing team of already more than 700 team members combine their passion for sports nutrition and healthy products with state-of-the-art technology and operations, as well as strong business fundamentals.

The headquarters of TQG are in Hamburg/Elmshorn/N tzen. This is why, positions in Hamburg, Elmshorn, N tzen, and also in Amsterdam and London in a hybrid as well as it remote setup are being offered.