Marketing Automation Specialist

Job Description

The Sr. Marketing Automation Specialist is responsible driving execution, campaign strategy and channel expertise for (B2B or Direct) integrated campaigns across multiple platforms. S/he will be responsible for ensuring that prospecting, lead nurture, and cross sell campaigns are accurate, timely, fully integrated and optimized to deliver optimal customer experience/journeys and maximum benefit in support of Deluxe's portfolio of products, services, and Enterprise goals. Collaborating with business stakeholders, creative services, outside vendors and other internal teams you will provide platform subject matter expertise and execution in support of an overall integrated, customer centric campaign strategy.

• • Drive campaign execution, strategy and provide SME channel expertise for (B2B or Direct) integrated campaigns across multiple platforms including but not limited to Salesforce Marketing Cloud, Pardot, Ion Interactive, PathFactory, and 6Sense to achieve acquisition, lead nurture, retention, cross-sell, and revenue goals.
  • Collaborate with key stakeholders across the organization (including but not limited to Marketing, Sales, eCommerce, Product, and external agencies) providing platform subject matter expertise and execution to develop, monitor, and optimize programs throughout the customer journey and marketing sales funnel.
  • Support continuous in-depth analysis and optimization of campaigns, including creative assets, landing page quality, audience management, customer journey, campaign structure, etc.
  • Provide channel content/technical requirements in support of overall go to market strategy
  • Develop, coordinate, and monitor overall project plans, schedules, tasks, and milestones

Basic Qualifications:

Education and Experience: Bachelors and 5 years

• • 3+ years' hands on experience and accountability in developing and executing high volume B2B or Direct to Consumer email and marketing automation campaigns
  • 5+ years' digital marketing experience
  • Expertise in one or more marketing automation platforms including Salesforce Marketing Cloud, Pardot, Ion Interactive, PathFactory, 6Sense or equivalent Must be strategic, highly analytical, organized, detail-oriented and the ability to work cross functionally in fast-paced environment to meet aggressive schedules
  • Subject matter expert on email best practices, technologies, trends, and deliverability
  • Current with all main tenets CAN-SPAM, CASL, GDPR, CCPA, etc.
  • Solid client-service mentality is critical for this role.
  • Experience in B2B lead generation, lead nurture and customer journey mapping
  • Strong communication skills to evangelize marketing automation tactics/strategies and projects and work with cross functional staffs to ensure implementation
  • Strong MS Word, PPT and A+ Excel skills
  • Working knowledge of technologies supporting: Sales, Call Centers, Operations, Marketing

Preferred Qualifications:

Education: Bachelors in Marketing or Digital marketing

Experience: 7 years in Digital Marketing or Marketing Automation at a large agency or corporation

• • Deep knowledge, experience, and interest in Digital Marketing and the enthusiasm to stay current on latest industry trends
  • Strong understanding of benefits and constraints of current Internet technologies
  • Understand the basics of site usability and where online marketing and usability overlap or contradict
  • Strong communication skills to evangelize marketing automation tactics/strategies and projects and work with cross functional staffs to ensure implementation