(Senior) Brand Marketing Manager NL (m/f/d)

THIS IS yfood!

As one of our crucial departments, the Marketing team s job is to help yfood to spread our message to all our (potential) customers. That is where you come in!

For our ambitious, fast growing team in the Netherlands we are looking for a Brand Marketing Manager to lead all brand activities. Over the past 1.5 years, yfood has proven itself successful in the Netherlands and now we are ready to take it to the next level. This means we want to invest in our offline and online branding via out of home, set up sampling activities throughout the country and get the whole of the Netherlands familiar with the category Smart Food.

YOUR MISSION

• You set up the full brand strategy for the Netherlands. Specifically, that means translating data from the Netherlands and insights from our HQ in Germany to a brand roadmap.
• You lead the way on how we communicate, ranging from defining our tone of voice to how we set the category and the product in the market.
• You manage and maintain relationships with agencies (e.g. creative agencies, media agencies, PR agencies).
• You are responsible for making most out of our brand ambassador (currently Jim Bakkum).
• You coordinate campaigns such as new product introductions and back to school pushes.
• You will be the go-to person for all our experts in Munich when it concerns PR, Sampling and Brand Management.

WHAT YOU NEED TO SUCCEED

• You have 5 - 7 years of experience in Brand Management.
• You have experience in defining or localizing a new brand.
• You have experience within an FMCG or D2C environment.
• You have a broad experience in different aspects from branding, such as content, media planning and / or campaign management helps you in your daily professional life.
• Your're a native Dutch speaker and fluent in English (German is not a necessity) and are ideally based in the Netherlands, expect occasional travel to Munich HQ.