Marketing Specialist I

Summary:

We are looking for someone who will develop and execute the strategy for promoting music and driving engagement across YouTube and YouTube Music, including in Shorts.

Responsibilities:

• Develop and execute strategies for new product programming initiatives
• Build on understanding of Culture and Entertainment consumption trends to drive higher engagement and a deeper connection with the Artists and Fans
• Oversee 'lifecycle of a song' programming across on-platform and playlist ecosystems and the broader user experience
• Conduct metrics-based analysis of programming campaigns
• Contribute to YouTube Music's global programming & content strategy team and its efforts to drive improvements and innovative features on behalf of users worldwide, mainly for the Brazilian audience.
• Support partner and technical teams to troubleshoot customer-facing issues.

Skills/ Education/ Experience:

• BA/BSc or equivalent relevant work experience required
• 2+ years in a programming role in Radio / online digital music content business
• Successful track record of delivering user engagement through building multi platform experiences and communities
• Excellent written, presentation and verbal communication skills
• Passionate about music, with a deep understanding of local entertainment industries
• Working knowledge of content in:
• 1) Sertanejo, Forr and Regional Brazilian;
• 2) Brazilian Funk and Brazilian Hip Hop;
• 3) Brazilian Pop, Samba/Pagode, MPB;
• 4) Brazilian Gospel.
• Strong programming and creative skills
• ability to craft messaging and work with design and production resources to drive creative execution.
• Strong analytical skills; ability to analyze research or performance data and apply that analysis to optimize our programming strategy
• Digital native, with strong technical skills.
• Comfortable with content management tools.
• Strong understanding of the competitive landscape and knowledge of short form and long form video content.
• Comfortable working in a fast changing environment
• Ability to work across functions and divisions, with global teams, and deliver measurable results

Skills :