Digital Marketing Specialist

Key Responsibilities:

• Develop comprehensive strategies that drive traffic to both our website and app
  
• Ability to work with third party agencies on the design, and UX
  
• Strategize, manage, build and deploy targeted email marketing campaigns
  
• Create paid campaigns on social media platforms
  
• Exceptional understanding and implementation ability of SEO both on page and off page
  
• An ability to maintain consistent brand messaging throughout all platforms
  
• Monitor competitor social /website /apps and track industry email marketing trends
  
• Analyze and report on campaign/activity results and metrics. Providing recommendations for future campaigns and optimizing content.
  
• Champion affiliate marketing program
  
• Knowledgeable around all best practices when it comes to digital marketing
  
• Oversee and develop the monthly social media and email calendars and content strategy ensuring it aligns with brand marketing activities and the quarterly campaigns
  
• Listen online and manage the chatter to ensure that all digital and social media platforms are effectively monitored; identify and resolve consumer issues in a timely, accurate and on brand manner
  
• Establish KPIs and benchmarks to track performance across social channels and email marketing activities
  
• Conduct rigorous QA testing on emails
  
• Ensure email and social media communication are in compliance with global anti-spam and privacy legislation
  

• 3 years + working as a digital marketing specialist or similar role
  
• Completion of education either in the e-commerce, marketing or digital space
  
• Experience working with email marketing systems to manage large subscriber bases
  
• Strong experience in planning, testing and optimizing email campaigns
  
• Knowledge and experience with digital marketing, marketing automation and campaign management tools
  
• Strong ability to troubleshoot and creatively solve problems related to email-related issues
  
• Knowledge of email marketing best practices, digital performance metrics and various Anti-Spam Legislations
  
• Knowledge of social media marketing best practices
  
• Demonstrated knowledge of HTML/CSS code including email coding best practices and rendering troubleshooting
  
• Ability to manage a large number of email marketing and social media campaigns simultaneously
  
• Proactive mindset and ability to plan, communicate, and deliver project plans accordingly
  
• Ability to handle multiple tasks in a fast-paced environment and have sound business judgment in project prioritization
  
• Strong written and verbal communication
  
• Has the ability to jump in and hit the ground running.
  
• Has a particular strong aptitude to learning new programs quickly
  

Nice to Have s

• Experience working with Active Campaign is a bonus
  
• A background in cannabis or psychedelics
  
• Has experience working in a start-up culture