Marketing Executive Educational Field

Job Description

• Develop efficient and intuitive marketing strategies
• Produce global marketing and PR campaigns
• Develop and support online lead generation strategies
• Enhance the existing social media strategy for the subsidiary
• Support the team during influencer campaigns, through email campaigns, instant messaging, social media, and other online techniques
• Create a regular performance report
• Support the design team in creating mini-videos and graphics
• Working with digital marketing agencies appointed and franchise portals
• Support for the development and maintenance of all corporate websites and micro-sites.
• Support for infringement website take-downs and other brand protection initiatives;
• Undertaking any other online or offline marketing task reasonably requested by the Head of Marketing.

Job Requirements

• Must have an experience in the educational field.
• Excellent command of both English and Arabic languages (written and spoken).
• Strong written communication/oral communication and presentation skills are a must
• Bachelor’s degree in marketing/business and with a professional marketing qualification.
• Demonstrate an exceptionally good knowledge of email campaigns and excellent knowledge of social media and digital marketing techniques
• Understanding of online and offline lead generation principles, oth B2B and B2C, for educational / lifestyle or other “intangible” services in a global marketplace;
• Experience working with WordPress, aptitude for web copywriting, web content management, multilingual SEO, PPC, and working with HTML and working with internal Extranets
• Highly organized and adept at multitasking on a day-to-day basis with evidence of good project management,
• Ability to meet deadlines
• Computer literate with a sound working knowledge of Microsoft Word, Excel and PowerPoint, and Adobe Acrobat.
• Knowledge of CRM packages is a plus.
• Press, blog, and PR experience, particularly drafting press releases.
• Fastidious attention to detail and an eye for design
• A hands-on approach with the willingness to do simple admin tasks as well as creative thinking jobs.