Specialist Acquisition

Drive the strategic development of digital/online marketing programs to drive higher brand awareness through increased traffic and customer engagement.

Manage all forms of paid and organic digital media to generate long lasting brand awareness through SEO/SEM/PPC, mobile marketing, display, YouTube advertising, and more.

Collaborate with both internal and external resources to develop brand strategies that meet company goals

Select and manage multiple agencies and 3rd party resources to accelerate the Company’s digital expansion. Work closely with Marketing and Creative teams to establish operational processes needed to support email digital marketing programs

Establish digital marketing KPI and performance reporting for all marketing programs and opportunities for the marketplace.

Manage all aspects of a digital marketing budget continuing to increase program effectiveness and the ROI of alternative investments.

Stay up-to-date and maintain high level of expertise in digital technologies
and marketing trends.

Proactively take responsibility for self-improvement by staying well-informed of developments, knowledge and innovations in relevant field of expertise.