Senior Frontend Infrastructure Engineer

Who We Are:
THE BIGGEST NAME IN HOME. THE BOLDEST TEAM IN E-COMMERCE.
Ashley Digital is the e-commerce engine behind Ashley Furniture Industries - one of the most recognized home brands in the world. As the worlds largest manufacturer of home furnishings and the largest furniture store brand in North America Ashley is in a category unto itself. Our team sits at the intersection of world-class retail and digital innovation driving the e-commerce experience for millions of customers across every platform and touchpoint. If youve shopped online for a mattress in the last decade theres a good chance youve already experienced our award-winning Nectar Sleep and DreamCloud.

Were a fast-moving highly collaborative team operating at a transformational moment and were charged with shaping how people discover explore and buy home furnishings. Our expertise spans data science performance marketing product and creative and our work reaches millions of customers every day. Its a rare combination: the energy of a tech company the stability of an industry leader and the opportunity to build something truly significant. If youre energized by transformation collaboration and meaningful impact at scale Ashley Digital is where ambition meets opportunity.

What We Do:
Our Product Data R&D and Marketing teams in Tel Aviv play a central role in driving that experience across our global portfolio of brands. We build the platforms tools and data capabilities that power the entire customer journey- from acquisition and personalization to checkout retention and customer experience. Working at the intersection of technology data and business our teams build the products platforms and capabilities that drive growth improve customer experiences and influence millions of customer interactions worldwide.

Our R&D department is responsible for the backbone of the entire development process and infrastructure. We design implement and maintain the processes methodologies and technologies that allow and support the development of our platform while upholding high standards of quality performance security availability and agility.

What Are We Looking For:
We are looking for a Senior Front-End Infrastructure Engineer to help shape the foundation of our digital ecosystem across multiple brands and products. You will build the infrastructure tooling and engineering capabilities that enable teams to move faster release with confidence and scale effectively. Your work will directly impact developer experience platform reliability performance experimentation capabilities and the overall success of our digital brands.

This role is focused on solving complex engineering challenges with organization-wide impact. We are looking for a developer with deep technical expertise a platform mindset and a strong sense of ownership someone who understands how engineering decisions drive business outcomes and enjoys building solutions that improve how teams build test release and scale software across the organization. You will partner closely with Engineering Product QA Data and DevOps teams to help shape the future of our frontend ecosystem.

Roles & Responsibilities:

• Build and evolve the frontend infrastructure shared tooling reusable components and engineering foundations that support multiple brands and product teams
• Improve frontend performance through modern web architecture patterns including server-side rendering caching strategies and request middleware
• Drive initiatives that improve Core Web Vitals performance reliability and user experience at scale
• Own and enhance frontend CI/CD pipelines release processes and production readiness practices to enable fast safe and reliable deployments
• Establish monitoring observability and incident response practices that improve platform reliability and production visibility
• Build solutions for experimentation feature flagging and controlled rollouts to improve reliability and support data-driven decision making
• Lead cross-functional technical initiatives partnering with Engineering Product QA Data and DevOps teams to solve complex platform challenges
• Act as a technical owner for strategic frontend infrastructure initiatives leveraging modern technologies and AI-powered development workflows to drive long-term platform improvements and organizational impact
• Provide technical guidance through code reviews engineering standards and knowledge sharing across teams

Qualifications:

• 5 years of hands-on experience in frontend development building high-performance and scalable web applications
• Strong expertise in React and TypeScript
• Deep understanding of modern front-end architecture infrastructure build systems and deployment flows
• Experience building reusable infrastructure shared libraries internal tools documentation and engineering standards that improve developer productivity and are adopted across multiple teams
• Strong experience with capabilities such as SSR SSG ISR routing middleware caching and data-fetching strategies
• Strong experience with CI/CD processes for front-end applications
• Hands-on experience with testing frameworks and tools such as Jest React Testing Library Playwright Cypress or similar
• Strong ownership mindset with the ability to independently drive technical initiatives from ideation through adoption
• Familiarity with backend concepts such as API performance caching CDN behavior and service reliability
• Experience leveraging AI-powered development tools and workflows to improve engineering productivity code quality and delivery speed
• Experience with monitoring analytics and observability tools such as Datadog Google Analytics or similar
• Strong communication skills with the ability to work closely with developers product managers QA DevOps and leadership
• Ability to mentor and guide developers fostering a culture of learning ownership and technical excellence
• Familiarity with experimentation platforms feature flagging analytics and data-driven decision making - major advantage

The responsibilities described above are not exhaustive. You may be asked from time to time and as reasonably required by business needs to perform other duties consistent with your skills and role including work for or on behalf of our related entities. This job description does not constitute a contract of employment and may be modified at any time subject to applicable law.