PR Expert

Wix is looking for a sharp driven PR Expert to join our External Communications team in Tel Aviv. This role is ideal for an experienced communications professional who combines strong media instincts with excellent execution judgment and operational discipline.

Youll work closely with the Head of Communications acting as a strategic and operational partner across the team. Youll help shape and execute PR activities focused on international media build strong relationships with journalists build media lists executive social media press releases research and identify and pursue compelling stories and make sure the team stays aligned organized and moving forward.

The right person is highly proactive comfortable moving quickly and able to switch between strategic thinking and hands-on execution. Youll need to know what makes a story newsworthy how to position it effectively and when to push adapt or change direction.

What youll do

• Develop and execute proactive PR activities focused on international media supporting Wixs business product corporate and reputational goals.

• Identify compelling stories develop strong angles and pitch them to international journalists podcasters TV producers and other media professionals to secure meaningful coverage across print digital podcast and television platforms.

• Build and maintain strong relationships across international business technology consumer and industry media.

• Partner with spokespeople and internal stakeholders to develop messaging and prepare for interviews appearances launches events partnerships research and other high-profile moments.

• Track trends and conversations across social media and relevant digital channels and turn them into timely engaging posts and content opportunities.

• Act as a trusted strategic and operational partner to the Head of Communications helping set priorities and keep the team aligned and moving forward.

• Manage key workflows timelines meetings deliverables and cross-functional dependencies ensuring activities are executed efficiently and to a high standard.

• Prepare communications plans briefing documents talking points press materials and media reports.

• Respond quickly and thoughtfully to emerging media opportunities issues and reputational challenges.

• Track coverage and PR outcomes across international media identify insights and use them to strengthen future activities.

• Support crisis and issues-management efforts when needed.

Qualifications :

• 5 years of experience in public relations or strategic communications either at a PR agency or in-house at a technology company.

• A strong track record of developing media lists relationships and securing high-quality coverage.

• Excellent pitching skills and a deep understanding of what makes a story relevant timely and compelling to journalists and other media professionals.

• Sharp communications instincts and the ability to quickly assess opportunities risks and the right course of action.

• Excellent judgment particularly in ambiguous sensitive or fast-moving situations.

• Exceptional writing and editing skills with the ability to make complex topics clear concise and engaging.

• Strong project and operational management skills with an ability to keep multiple workstreams organized and on track.

• The ability to work at speed without compromising quality or attention to detail.

• Experience working with senior leaders and cross-functional teams.

• A highly proactive hands-on approach and a strong sense of ownership.

• Native English is a must. Hebrew proficiency is an advantage.

• A genuine interest in technology business culture social media and the stories shaping the world around us.

• Must use industry standard tools like Muckrack Meltwater Notified. 

Additional Information :

We are Wixs Communications team. We take a hands-on approach to crafting and executing communication strategies that elevate brand awareness and strengthen our market presence. As the face of Wix to the media and the public we serve as spokespersons ensuring our messages resonate across channels.

Collaboration is at the core of what we do. We work closely with teams across the company to develop clear relevant and impactful communications. From product launches and major partnerships to corporate storytelling and issues management we help shape how Wix is understood by customers partners employees the media and the broader public.

At heart were storytellers strategic thinkers and hands-on operators. We turn complex information into narratives that people want to hear aboutand make sure those narratives reach the right audiences at the right time.

Remote Work :

No

Employment Type :

Full-time