Founding Growth & Marketing Lead
ملخص الوظيفة
A growth-stage fintech company building an AI-powered platform that helps consumers build repair and protect their credit for free with over 2 million members. The platform automates credit disputes across major bureaus tracks credit scores and helps members find money through subscription and fee detection. Members using the paid tier see credit score increases averaging over 90 points and the company is now launching a new Money AI product focused on personal finance management.
About the role
This role builds a second growth engine from scratch for the new Money AI product finding and acquiring a new audience while protecting the existing acquisition engine that supports the core credit product. The person in this role owns the strategy budget and hands-on execution across channels: paid social search newsletters and influencers from setup through measurement.
- Own strategy budget and execution to acquire a new audience for a newly launched product
- Execute multi-channel campaigns (paid social search newsletters influencers) from setup to measurement
- Configure tracking and build landing pages independently
- Manage marketing budgets and optimize campaigns based on CAC LTV and conversion metrics
- Use AI tools and automations in daily marketing and campaign execution workflows
- Write compelling copy for campaigns and landing pages
- Protect and maintain the existing acquisition engine while building the new one
- 6 years of marketing experience with a proven track record in user acquisition and experimentation
- Hands-on experience executing multi-channel campaigns from setup to measurement
- Experience managing marketing budgets and optimizing based on CAC LTV and conversion metrics
- Based in Spain Poland Lithuania or Israel
- Hands-on campaign execution and technical setup experience not a purely strategic background
- Background with end-to-end ownership not exclusively in large corporate teams where you were one of many