Creative Strategist Maternity Leave Replacement Contractor

About the Role

As a Performance Creative Specialist you will serve as a strategic partner at the intersection of creative and data. Youll join Taboolas global Creative Shop working hands-on to translate data into sharp actionable creative briefs produce high-performing assets (copy images videos and landing pages) and relentlessly A/B test them to optimize campaigns for our internal User Acquisition team.

About the Creative Shop

Taboolas Creative Shop is a global team of strategists designers data analysts copywriters and video editors who support our most valued clients and internal teams with creative direction and innovation.

Responsibilities

• Briefing & Execution: Translate internal and external data into actionable best practices and clear creative briefs for the studio video editors designers and external vendors.
• Asset & Campaign Optimization: Lead the strategy for optimizing campaign assets (copy images videos and landing pages) using A/B testing frameworks to ensure they hit the mark across different platforms.
• Knowledge Sharing: Create and deliver educational materials (webinars internal briefings) for both internal teams and external clients to share creative insights and best practices.
• Cross-Team Collaboration: Work closely with performance marketing and in-house media buying teams to monitor and iterate on creative strategy for Taboolas internal user acquisition efforts.
• Performance Analysis: Analyze and communicate the business impact of creative strategy initiatives (e.g. spend uplift CTR/CVR improvements).
• This is a full time job

Requirements

• 35 years of experience in a performance creative creative strategy or ad-creative role within digital advertising.
• Strong understanding of global digital media buying ad platforms (TikTok FB Instagram YouTube LinkedIn) landing page performance and content marketing.
• Demonstrated success in using data and testing frameworks to drive creative decisions.
• Familiarity with user acquisition funnel strategies especially for in-house growth teams.
• Experience working with or implementing generative AI tools in creative workflows.
• Ability to manage multiple complex tasks simultaneously in a global high-pressure environment.
• Excellent presentation and communication skills for sharing insights with internal stakeholders and clients.
• Fluent in English verbal and written communication.
• Working Scope & Engagement: This position is an independent contractor engagement billed against tax invoices (Hesbonit Mas). The regular full-time commitment is based on a standard 42-hour workweek (or 182 monthly hours across 5 days scaled down to 145 monthly hours for a 4-day scope) calculated and paid at an agreed hourly rate upon receipt of monthly time logs and invoices.