Marketing Data Analyst
موقع الوظيفة:
الراتب شهرياً:
تاريخ النشر:
نُشرت قبل 16 ساعة
تاريخ النشر:
عدد الوظائف الشاغرة:
1 عدد الوظائف الشاغرة
عدد الوظائف الشاغرة:
ملخص الوظيفة
As a marketing data analyst at Yassir working in the Data and AI team you will have the opportunity to make significant contributions to Yassirs marketing strategies targeting efforts and customer engagement initiatives. You will leverage advanced analytics to optimize marketing campaigns understand audience behavior and enhance the overall marketing performance ultimately driving growth and success across Yassirs services in 45 cities across 7 countries (Algeria Tunisia Morocco Senegal South Africa and France).
Responsibilities:
- Collaborate with marketing teams to analyze marketing performance metrics including attribution audience targeting effectiveness campaign ROI and user engagement metrics.
- Utilize data analysis skills along with a deep understanding of marketing principles to identify opportunities for improving marketing strategies and tactics.
- Work cross-functionally with Product Engineering Research and other teams to integrate marketing data into overall business strategy and product development processes.
- Serve as a data ambassador promoting a data-driven marketing culture within the organization.
- Influence marketing strategy and execution by providing data-driven insights and recommendations to key stakeholders.
- Partner with Engineering to ensure the collection of relevant data for informed decision-making and optimization of marketing efforts.
- Develop and implement hypotheses for optimizing marketing performance employing rigorous analytical approaches and methodologies.
- Communicate insights and recommendations effectively through data-driven storytelling influencing stakeholders to make data-informed decisions.
Minimum qualifications:
- Bachelors degree in Mathematics Statistics a relevant technical field or equivalent practical experience.
- A minimum experience of 5 years in analytics in an app marketing environment including a track record of leveraging attribution tools and analytics to define marketing strategies and of defining tracking plans for marketing campaigns.
- Experience with data querying languages (e.g. SQL) scripting languages (e.g. Python) and/or statistical/mathematical software (e.g. R)
- Language skills: French and English (fluent) Arabic is an advantage.
Benefits:
- Great compensation and bonuses including stock options.
- Blue sky opportunity with the team; shape the strategic direction of the company
- Sharp motivated co-workers in a fun hybrid environment
- Paid company holidays
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
عن الشركة
With the super app Yassir, you can access on-demand daily services such as ride-hailing, food and grocery delivery, and payments
