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Marketing Manager
Job Location:
Monthly Salary:
Not provided by the employer
Monthly Salary:
Experience Required:
5years
Experience Required:
Posted:
7 July 2026 (30+ days ago)
Posted:
Application Deadline:
4 October 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Balfin Real Estate (BRE) founded in 2018 has steadily evolved into a leading name in real estate pioneering an innovative business model in Albania and beyond. With a commitment to professionalism and customer satisfaction BRE is driven by a mission to support clients with expertise nurture its team and operate with integrity and excellence.
BALFIN Group is one of the most successful investment groups in the Western Balkans. Established in 1993 the Group today operates across Austria Albania Kosovo Bosnia and Herzegovina Croatia North Macedonia Switzerland Montenegro the Netherlands Canada and the United States of America.
Its diversified portfolio spans multiple sectors including banking real estate development wholesale and retail asset management tourism logistics education and entertainment.
With a workforce of approximately 5500 professionals BALFIN Group continues to grow steadily guided by strong business ethics financial stability innovation and a long-term commitment to community impact through Mane Foundation.
Job Position: Marketing Manager
Within our Marketing Department structure the role of the Marketing Manager is clearly defined based on the portfolio of projects assigned to their responsibility. As the company has more than 20 active and ongoing development projects each Marketing Manager oversees a designated portfolio ensuring the effective execution of the marketing strategy for each project.
Department: Marketing
Location: Tirana
Main Responsibilities:
The Marketing Manager is responsible for overseeing and executing marketing initiatives within the real estate market as well as implementing the PR and Communications strategy. The role operates within a matrix structure collaborating closely with the PR and Communications Team Digital Team Market Research Team Events and Activations Team Budget and Contract Management Team Customer Care Team and Design Team.
The primary focus of the role is the operational management of project-specific marketing activities and ensuring the effective tactical execution of approved strategies within the allocated budget.
Main job tasks and responsibilities:
Feasibility and Market Research
Engages in early-stage feasibility studies in collaboration with sales and development teams.
Evaluation of competition through comparison at local and international levels.
Project Analysis
Studies and understands in detail the presentation of the project by architectural studios.
Defines the competitive and unique advantages of the project in cooperation with the Sales and Development team.
Brand Strategy Development
Prepares briefs for project naming brand positioning target groups key messages etc.
Coordinates with the PR Design and Market Research teams for building and positioning the brand.
Marketing Strategy and Budgeting:
Participates in the development of comprehensive marketing strategies and the drafting of the annual project budget.
Ensure confirmations from interested parties and periodically monitor the budget.
Campaign Execution and Management:
Leads the design and implementation of the marketing campaign strategy.
Defines successful marketing campaigns and ensures their implementation from conception to completion.
Digital Presence and Content:
Through the digital team manages the social media channels Website and SEO of the projects to ensure maximum visibility and engagement.
Material Approval:
Overseas and approves all marketing materials from digital assets to printed brochures TV spots radio spots etc.
Project and Client Relationship Management:
Regularly updates project information through meetings with sales and project managers and site visits.
Data Analysis and Reporting:
Monitors and analyze marketing data for campaign effectiveness.
Analysis of Consumer Behavior:
Analyzes consumer behavior and adjusts campaigns and communication strategies accordingly.
Compliance with the procedure:
Follows company procedures and participates in the review of marketing department procedures.
Requirements
Work Experience:
Minimum of 57 years of professional experience in marketing.
Other Qualifications:
Bachelors degree in marketing business administration or a related field.
Strong leadership and team management skills with experience leading marketing teams within a matrix organizational structure.
Excellent communication and stakeholder management skills with the ability to effectively engage and collaborate with stakeholders at all levels of the organization.
Proven experience in developing and executing marketing strategies.
Strong analytical skills with the ability to interpret data and leverage insights to support informed decision-making.
Solid financial acumen with experience managing marketing budgets and ensuring cost-effective operations.
Ability to thrive in a fast-paced dynamic environment while managing multiple projects simultaneously.
Benefits
Work conditions:
Balfin Real Estate is an equal opportunity employer that offers a professional and dynamic work environment attractive compensation and benefits package and opportunities to fully develop your professional potential.
Method of application:
All those interested can apply by sending their CV to this link
Submission deadline: 26/07/2026
* All applications will be treated with strict confidentiality according to the law No. 9887 set by the Albanian Parliament for the "Protection of Personal Data"
Required Skills:
Work Experience: Minimum of 57 years of professional experience in marketing. Other Qualifications: Bachelors degree in marketing business administration or a related field. Strong leadership and team management skills with experience leading marketing teams within a matrix organizational structure. Excellent communication and stakeholder management skills with the ability to effectively engage and collaborate with stakeholders at all levels of the organization. Proven experience in developing and executing marketing strategies. Strong analytical skills with the ability to interpret data and leverage insights to support informed decision-making. Solid financial acumen with experience managing marketing budgets and ensuring cost-effective operations. Ability to thrive in a fast-paced dynamic environment while managing multiple projects simultaneously.
