Webinar Program Manager

Apply now: Webinar Program Manager location is Remote. The start date is ASAP for this 6 month contract position with potential to extend or convert.

Job Title: Webinar Program Manager
Location-Type: Remote
Start Date Is: ASAP
Duration: 6 months (contract potential to extend/convert)
Compensation Range: $160/hr W2
Benefits:Eligible for Health Dental Vision 401K
Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description:
Own and execute an enterprise B2B webinar program end-to-end creating scalable processes promotional strategies and measurable programs that drive product adoption engagement and pipeline.

Day-to-Day Responsibilities:

• Own and execute the B2B webinar program across enterprise audiences.

• Manage the full webinar production lifecycle including strategy programming calendar briefs promotion execution and post-event reporting.

• Host and manage APAC webinars at least once per week including sessions supporting Australia and India time zones.

• Coordinate cross-functional stakeholders across Marketing Product Marketing Customer Success Growth and GTM teams.

• Manage webinar platforms and live-event operations to ensure high-quality execution.

• Develop multi-channel webinar promotion strategies across email LinkedIn Live YouTube and other relevant channels.

• Launch and manage LinkedIn Live as a supporting webinar channel including event pages gated registration and promotion.

• Manage webinar content distribution and repurposing across YouTube LinkedIn and other channels.

• Own gated-content CTAs lead-capture mechanics and webinar registration workflows.

• Build and optimize webinar promotions using HubSpot or comparable enterprise marketing automation platforms.

• Partner with Growth Marketing on pipeline and MQL attribution UTM tracking registration models and program budget management.

• Track attendance engagement audience questions lead generation product activation and pipeline contribution.

• Identify opportunities to automate webinar workflows and improve program scalability.

• Manage multiple concurrent productions and changing stakeholder schedules with minimal supervision.

• Communicate webinar program performance and insights to Marketing leadership.

• Support approximately 4045 hours per week including potential overtime and recurring APAC-hour meetings and events.

Minimum Requirements:

• 615 years of hands-on B2B webinar virtual events and/or marketing automation experience.

• Significant experience in B2B SaaS environments.

• Proven experience independently owning and scaling B2B webinar programs.

• Experience in roles such as Webinar Program Manager Digital Events Manager Virtual Events Manager or Digital/Virtual Events Program Manager.

• Strong experience with webinar and virtual-event platforms such as Goldcast ON24 YouTube LinkedIn Live or similar tools.

• Direct experience building B2B webinar promotions in HubSpot or similar enterprise marketing automation platforms.

• Experience managing CRM and marketing automation integrations supporting webinar programs.

• Working knowledge of UTM tracking registration reporting MQL reporting pipeline attribution and webinar performance measurement.

• Experience developing webinar promotional strategies across multiple channels including LinkedIn Live YouTube email and social.

• Strong understanding of B2B audience segmentation and promotional strategy.

• Experience partnering with Sales and Marketing teams in enterprise environments.

• Understanding of enterprise sales cycles and decision-making processes.

• Ability to write or edit promotional email and landing-page copy.

• Ability to independently manage both the technical execution and marketing strategy of webinar programs.

• Flexibility to regularly support APAC hours including hosting international webinars at least once per week and participating in additional preparation calls as needed.

• Ability to remain calm under pressure while managing live events concurrent productions and changing stakeholder schedules.

• Strong analytical organizational and communication skills.

• Detail-oriented proactive and comfortable operating independently in a fast-paced environment.

• Strong tenure history with approximately 2 years in prior roles preferred.

Preferred Qualifications:

• Experience launching LinkedIn Live programs alongside an established webinar strategy.

• Experience developing webinar content-distribution and repurposing strategies.

• Experience optimizing gated content and lead-capture workflows.

• Familiarity with AI discoverability strategies for webinar and video content.

• Experience managing registration forecasting models and webinar budgets.

• Experience supporting technical or enterprise customer audiences.

• Background working in high-growth startup environments.