Web Product Manager

About Anthropic

Anthropics mission is to create reliable interpretable and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers engineers policy experts and business leaders working together to build beneficial AI systems.

About the role

We are seeking a Web Product Manager to build and lead the strategy and roadmap for . As the first web product manager you will develop and execute the vision that turns our websites into our strongest acquisition conversion and storytelling channels. You will work in a fast paced environment driving awareness preference and adoption for Claude across prosumer and enterprise audiences.

We are looking for a strategic builder. As our first web product manager you should be comfortable shaping strategy and roadmap without an existing playbook making data-informed prioritization calls and influencing partners across marketing design and engineering.

Key responsibilities

• Own the web experience strategy for setting the vision for how our marketing surfaces work together as a portfolio and ensuring each site performs against its audience and goals
• Stand up the web experimentation program across . Raise the teams experimentation velocity and rigor over time by setting up hypotheses prioritizing landing page creation analysis and rollout.
• Drive conversion rate optimization across acquisition signup and checkout funnels identifying the highest-leverage opportunities and partnering with Web Design and Growth Product to ship them
• Establish our web analytics foundation with Data Science ensuring we have the instrumentation dashboards and funnel reporting needed to make growth decisions quickly
• Lead our international and localization strategy for the web partnering with regional marketing and localization teams to ensure our surfaces perform in every market we serve
• Partner with Growth Product Data and Enterprise Marketing to build the tooling instrumentation and funnel infrastructure that make web experimentation fast and measurable
• Collaborate with SEO and paid channel owners on on-page requirements and landing page experiments
• Coordinate inbound web requests from Product Marketing Enterprise Marketing Sales Ops and other stakeholders prioritizing against growth impact rather than request volume
• Build a durable measurement story for the web for example what were testing what weve learned and what its worth to the business. Communicate it regularly to marketing and executive leadership.

Minimum qualifications

• Strong strategic thinking abilities with the ability to translate Anthropics business goals into a clear prioritized web roadmap that aligns with broader marketing and product strategy
• Track record of driving measurable business results through the web in competitive fast-moving markets
• A strong point of view on what makes the web a category-defining channel for a technology company
• A track record of running experimentation programs that moved meaningful business metrics with a clear ROI story rather than just a backlog of A/B tests
• Setting strategy for localized web experiences and workflows across various regions and languages
• Strong quantitative instincts and fluency with analytics tools funnel modeling and experimentation design
• Experience operating at the seam between Marketing Design and Engineering with the ability to influence without owning and say no to requests that wont move the needle
• Excellent prioritization judgment and cross-functional gravity you can walk into a room of competing stakeholders and leave it aligned on whats shipping and why
• A collaborative low-ego operating style that treats design craft and growth performance as compatible rather than opposing goals
• Strong written and verbal communication skills with comfort presenting strategy and results to executive audiences
• Deep interest in AI and its potential to positively impact how people work learn and create

Preferred qualifications

• 10 years of experience in web product management web growth digital strategy CRO or web experimentation at consumer or B2B technology companies
• In-depth knowledge of technical SEO and site architecture
• A background marketing AI developer or other technical products to both consumer and enterprise audiences
• Fluency shipping and optimizing localized web experiences across international markets
• A history of partnering closely with in-house brand and design teams on high-craft marketing sites
• Familiarity with developer-focused web surfaces
• Led large cross-functional web initiatives with measurable impact on conversion and brand perception

Logistics

Minimum education: Bachelors degree or an equivalent combination of education training and/or experience

Required field of study:A field relevant to the role as demonstrated through coursework training or professional experience

Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position

Location-based hybrid policy: Currently we expect all staff to be in one of our offices at least 25% of the time. However some roles may require more time in our offices.

Visa sponsorship:We do sponsor visas! However we arent able to successfully sponsor visas for every role and every candidate. But if we make you an offer we will make every reasonable effort to get you a visa and we retain an immigration lawyer to help with this.

We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy so we urge you not to exclude yourself prematurely and to submit an application if youre interested in this work. We think AI systems like the ones were building have enormous social and ethical implications. We think this makes representation even more important and we strive to include a range of diverse perspectives on our team.

Your safety matters to us. To protect yourself from potential scams remember that Anthropic recruiters only contact you some cases we may partner with vetted recruiting agencies who will identify themselves as working on behalf of Anthropic. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money fees or banking information before your first day. If youre ever unsure about a communication dont click any linksvisit for confirmed position openings.

How were different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact advancing our long-term goals of steerable trustworthy AI rather than work on smaller and more specific puzzles. We view AI research as an empirical science which has as much in common with physics and biology as with traditional efforts in computer science. Were an extremely collaborative group and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic including: GPT-3 Circuit-Based Interpretability Multimodal Neurons Scaling Laws AI & Compute Concrete Problems in AI Safety and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits optional equity donation matching generous vacation and parental leave flexible working hours and a lovely office space in which to collaborate with colleagues. Guidance on Candidates AI Usage:Learn aboutour policy for using AI in our application process.