Web Operations Manager

SUMMARY

Maintains responsibility for the strategic vision project roadmap and operational delivery of all aspects of with a focus of improving Subarus national digital presence ensuring an exceptional digital customer experience maximizing consumer engagement and lead conversion fostering collaboration with agencies and development teams and implementing comprehensive digital conversion rate optimization (CRO) and search & generative engine optimization (SEO & GEO) marketing strategies that align with the Subaru brand and company goals.

MAJOR RESPONSIBILITIES

• Maintains responsibility for the overall strategic vision and roadmap of improvements and enhancements of and related digital integrations/tools while prioritizing projects based on business need level of effort cost resources and timing to implement.

• Maintains responsibility for the support guidance and partnership to all business lines and distribution partners in the pursuit of their digital goals as they relate to while vetting the business return on investment (ROI) before prioritizing their projects (e.g. Product Launch Incentives Parts/Service Certified Pre-Owned CPO Accessories Connected Vehicle Business Customer Advocacy Department CAD Brand Partnerships Love Promise Activations Motorsports Auto Shows/Events Subaru of America SOA Field Subaru of New England SNE and Subaru Distributors Corporation SDC).
• Oversees website content hierarchy to ensure a seamless intuitive navigation experience that reduces friction and empowers customers to make informed purchasing decisions.
• Fosters collaboration with Subaru Information Technology (IT) and their technical partners to optimize process and decisions related to the technical aspects that impact the site including but not limited to: speed development timelines and budgets and quality of the platform.
• Manages internal team members external contractors and relationships/contracts with external partners to ensure that all are aligned to execute projects on time and on budget while maximizing our investments in people and marketing technologies.
• Develops tracks and optimizes key performance indicators (KPIs) to frequently improve the digital customer experience site performance search & generative engine visibility and lead generation of .

• Utilizes data analytics to inform decisions increase conversion rates and maximize ROI. Proactively socializes the value that their team and partners are creating for Subarus business.

ADDITIONAL RESPONSIBILITIES

• Ensures that digital content for is consistent with business objectives and brand guidelines while remaining compliant with legal and accessibility standards.

• Promotes open communications with all internal SOA stakeholders and agency partners.

• Keeps the department and organization abreast of emerging digital technologies and competitive practices and integrates them into SOA practices.

REQUIRED SKILLS & PERSONAL QUALIFICATIONS

• Strong leadership skills.

• Excellent verbal and written communication skills.

• Intermediate-to-advanced proficiency in Microsoft Office Suite.

• Ability to work with and influence others outside the team department and company.

• Project management or consulting skills.

• Deep understanding of and experience with Adobes Martech tools (Adobe Experience Manager AEM Target Analytics or related tools).

• Prior experience managing teams accountable for executing website content publishing user experience (UX) conversion optimization and search engine optimization (SEO) efforts.

• Ecommerce experience Preferred

EDUCATION & EXPERIENCE REQUIREMENTS:Bachelors degree with 8-10 years of relevant experience required.

WORK EXPERIENCE

• Office Location: Camden NJ apart of the Greater Philadelphia Area (Philly)

• Hybrid Role: Hybrid Role - Remote work 2 days per week (after 90 days) Wednesdays & Fridays

• Required Travel: Up to 15%

COMPENSATION: The recruiting base salary range for this full-time position is $115000 - $145000 / year. Within the range individual pay is determined by factors including job-related skills experience and relevant education or training. Additionally this role is bonus-eligible with a target bonus percentage that provides an opportunity to earn even more based on your performance.(Internal Job Grade: M1)

WHY JOIN US In addition to competitive salary Subaru offers an amazing benefits package that includes:

Total Rewards & Benefits:

• Medical Dental Vision Plans

• Pension Profit Sharing and 401K Match Offerings

• 15 Vacation days 5 Floating Holidays 5 Sick days and 9 Company Holidays

• Tuition Reimbursement Program: $15000 yearly benefit

• Vehicle Discount Programs

Learning & Development:

• Professional growth and development opportunities

• Direct partnership with senior leadership

• Formal Mentorship Program

• LinkedIn Learning License

Visit our careers landing page for additional information about our compensation and benefit programs.

ABOUT SUBARU

Love. Its what makes Subaru Subaru. As a leading auto brand in the US we strive to be More Than a Car Company. Subaru believes in being a positive force in the communities in which we live and work not just with donations but with actions that set an example for others to follow. Thats what we call our Subaru Love Promise.

Subaru is a globally renowned automobile manufacturer known for its commitment to innovation safety and sustainability. With a rich history dating back to 1953 Subaru has consistently pushed the boundaries of automotive engineering to deliver vehicles that offer not only exceptional performance but also a unique blend of utility and adventure.

Subarus company culture is built on collaboration diversity and a shared passion for our product. We foster an inclusive environment that encourages employees to bring their unique perspectives and talents to the table. Our team members are driven by a common goal: to create exceptional vehicles that inspire and delight our customers.