Web Designer & SEO Specialist

The Web Designer and SEO Specialist position exists to design build and maintain high-quality digital experiences for one or more Focus on the Family content brand areas. Working closely with the assigned Marketing Manager this role translates campaign goals content priorities and brand requirements into functional responsive and high-performing web pages and digital content experiences across the ministrys WordPress environment. This role bridges creative design technical execution and search optimization. The Web Designer and SEO Specialist builds and maintains landing pages publishes and formats digital content improves search visibility supports website performance and helps ensure brand consistency usability and discoverability across digital properties. For multi-brand assignments the Web Designer and SEO Specialist balances competing web requests and priorities to effectively support each brands publishing and campaign Duties/Responsibilities:Designs builds and maintains responsive landing pages and web content for assigned brand areas using WordPress and related tools following best practices for usability accessibility and performanceUses the organizations shared design system/component library to ensure visual and functional consistency with the broader siteImplements pages and features that meet the organizations performance budgets and Core Web Vitals standardsEnsures new pages/features are properly instrumented for tracking per the organizations data-layer standards in partnership with the other web developers and web designers and data/reporting teamFollows established technical SEO and AI-discoverability practices when building or updating content pages partnering with the marketing teams SEO/GEO specialists on content-level needsImplements and manages experimentation on department-owned pages A/B and multivariate testing on campaign pages CTAs conversion paths and personalized experiences using the organizations designated testing/personalization platform to identify constituent needs friction points and opportunities to improve navigation comprehension engagement conversion and satisfactionSets up and manages multi-armed bandit (king of the hill) testing where appropriate so better-performing treatments automatically receive an increasing share of traffic over time up to becoming the default experienceEnsures every campaign product page and conversion path launches with a testing/optimization plan by defaultPartners with Marketing Cloud Personalization lead to implement personalized experiences and ensure they are properly tested for performanceMonitors and reports test results and treatment performance for department-owned pages feeding learnings into future buildsParticipates in the organizations link/page monitoring process; resolve flagged issues within Departments pages promptlySupports content and marketing teams with hands-on execution of landing pages campaign pages and product pages including video-first content presentationBrings department-specific priorities and technical needs into the Web Developers cross-team coordination process (sprint planning RFCs)Participates in code/technical reviews with cross team web developers to maintain architectural consistency across the matrixed teamTroubleshoots and resolves day-to-day technical issues on department-owned pagesBuilds functional pages and templates from wireframes mockups or campaign requirements ensuring alignment with brand standards and user experience expectationsImplements and maintains front-end web functionality interactive features and page components using HTML CSS JavaScript and related web technologiesSupports content personalization gated content access and user authentication experiences where applicableConducts quality assurance through cross-browser cross-device and mobile testing correcting issues directly or coordinating with appropriate technical stakeholders as neededOptimizes landing pages articles and other digital content for search visibility and discoverability by applying current SEO and GEO best practicesResearch keywords search intent metadata headings schema and other on-page optimization elements to improve organic performanceMonitors search rankings traffic trends and content performance for assigned brand areas and recommends technical and content improvementsImproves website speed functionality and reliability through image optimization performance enhancements plugin management and related web maintenance practicesPublishes and formats articles reviews and other digital content in WordPress ensuring clean rendering and alignment with brand and editorial standardsBuilds configures and maintains web forms and related integrations to support accurate data capture lead flow and campaign effectivenessResearch tests configures and maintains plugins tools and web features that improve site functionality reliability and conversion performanceMaintains version control and development workflow practices appropriate to assigned web projects and updatesProvides subject matter expertise and administrative support for WordPress and related digital tools used by assigned brandsCreates and maintains documentation training resources and support materials for webpage development content publishing and troubleshooting proceduresStays current with WordPress updates SEO and GEO trends security practices accessibility standards and relevant digital technologies and provides recommendations to the assigned Brand Marketer and stakeholders as appropriateProcesses webpage redirects creates QR codes and completes other technical web support tasks needed for campaign and content executionFor assignments supporting multiple brands balances and prioritizes competing web requests to support publishing schedules campaign timing and organizational priorities WordPress Development:Independently builds configures tests deploys and maintains WordPress pages templates components and features supporting department campaigns products content and initiatives. Develops and customizes WordPress themes templates blocks patterns custom post types taxonomies and approved plugins using established organizational the organizations shared design system and approved WordPress components whenever appropriate avoiding unnecessary duplication or department-specific solutions. Translates approved designs wireframes and requirements into responsive accessible and maintainable WordPress experiences using HTML CSS JavaScript PHP and established development page layouts forms media metadata redirects and reusable content elements while preserving content quality technical SEO accessibility and website established source-control code-review testing staging release documentation and post-deployment validation WordPress changes for functionality responsive behavior browser compatibility accessibility analytics technical SEO and regression issues before and resolves routine WordPress issues involving templates content display forms plugins browser behavior performance and department-owned requested plugins and third-party scripts against established security privacy accessibility performance and maintainability standards escalating approval decisions when established practices for WordPress core theme plugin and dependency maintenance; coordinate significant updates or production risks with the Lead Web Developer and other technical gaps in existing components templates or development standards and propose reusable improvements to the Corporate Web Developer/UI/UX rather than creating isolated significant configurations customizations dependencies and implementation decisions so work can be supported and maintained across the content creators and marketing partners in the effective use of approved WordPress templates components and publishing architectural questions security concerns significant performance issues and proposed exceptions to established standards to the Corporate Web Developer/ UI/UXOther Duties/Responsibilities:Supports digital stakeholders with varying levels of technical expertise escalating complex issues to appropriate teams as neededCollaborates with editors designers marketers content producers and technical teams to ensure consistent execution across assigned brandsPerforms other duties as assignedManagerial Breadth/Scope of Job:NoneWorking Environment/Physical Requirements:Works primarily in an office environmentRequires sustained periods of computer-based workMay require occasional evening or weekend work during campaign launches breaking news cycles or project deadlinesJOB QUALIFICATIONS/REQUIREMENTSCharacter/Spiritual:Exemplifies Ephesians 5:1-2 Therefore be imitators of God as dear children and walk in love as Christ also has loved us and given Himself for the Great Commission given by Jesus Christ in Matthew 28:19-20 Go therefore and make disciples of all the nations baptizing them in the name of the Father and of the Son and of the Holy Spirit teaching them to observe all things that I have commanded you; and lo I am with you always even to the end of the a consistent witness for Jesus Christ; maintains a courteous Christ-like attitude in dealing with people within and outside of Focus; adheres to theStandard of Moral ConductandStatement of Faith; upholds Focus on the Familys ministry in prayerPrays personally for Focus on the Familys staff and constituents and may occasionally lead in a public prayerEngages in Christian ministryDemonstrates behaviors aligned withFOF core valuesPersonal Characteristics:Lives with integrity derived from Biblical values and demonstrates standards of conduct that meet or exceed company and/or legal requirementsResults-oriented self-motivated and committedAbility to communicate clearly graciously and effectivelyAvid interest in the digital sphere especially as it relates to content delivery and searchOrganized and detail-orientedAbility to handle shifting priorities and multiple projects at onceCapable of juggling multiple brands for portfolio assignmentsKnowledge/Experience:Bachelors degree in digital media computer science marketing or a related field or equivalent experience5-7 years of experience with digital content management particularly WordPressExpert knowledge of WordPress preferably using Elementor and related add-onsAbove-average knowledge and understanding of HTML CSS JavaScript and core web conceptsWorking knowledge of SEO and GEO principles keyword research and on-page optimization (including high-volume publishing for portfolio assignments)Working understanding of UX/usability best practices; ability to execute within an established design systemExperience with A/B testing or experimentation platforms (e.g. Optimizely VWO or similar); familiarity with multi-armed bandit/adaptive testing a plusUnderstanding of conversion rate optimization (CRO) principlesFamiliarity with tagging/analytics implementation (e.g. Google Tag Manager) or willingness to learnComfortable working in a matrix structure taking day-to-day direction from a Marketing Manager while following technical standards set by a separate Corporate Web DeveloperExperience with Git or another version-control systemKnowledge of and experience with digital toolsets including enterprise-level content management systems and community softwareExperience managing projects timeframes and planningKnowledge of best-practice standards and web accessibilitySalesforce or other CRM knowledge preferred general marketing experience helpfulSkills Abilities and Special Talents/Gifts:Strong technical skills in WordPress page building custom theming and maintenanceWorking command of HTML CSS and JavaScript for custom functionality and interactive featuresSalesforce familiarityExperience building video-forward web pages or content experiencesExperience with headless CMS platforms or willingness to build these skills if the organization migratesStrong visual skills and attention to layout and brandingAbility to apply SEO and GEO best practices to improve organic visibilityImage and web-asset optimization for performance and qualityComfort with Git branching/merging and version-control workflowsStrong written communication skills including writing editing for digital engagement and creating training and documentation materialsOrganized and detail-oriented with strong quality-assurance habitsAbility to manage multiple brands shifting priorities and tight deadlines simultaneouslyDemonstrates a commitment to continually developing skills competencies and maturityStewardship Requirements:Understands and supports a donor-based budgeting system and has a passion for protecting donor-provided fundsStewards the assigned brands (or brands) web resources efficiently choosing tools and plugins that maximize ministry impact at responsible costUnderstands and works effectively within a donor-supported ministry environmentPay Range: $ 77608 to $ 91144Application Materials Required: Cover Letter Resume/CV*Colorado Residents: In any materials you submit you may redact or remove any age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply please submit the following application materials to this posting:A current resumeA cover letter that specifically addresses the job requirements and outlines on the Family puts a high value on our team members and offers a unique benefit scheduled for 20 hours or more per week are eligible for:Norton LifeLock ID Theft CoverageLegal Shield/ID Shield CoverageAFLAC403B Retirement PlanVacation Time & Vacation PayoutSick TimeHolidaysService AwardsCommunity Service DaysBookstore DiscountFitness CenterEmployees scheduled for 30 hours or more per week are eligible for all the above and:Medical PlanDental PlanVision PlanLife InsuranceDisability InsuranceFlexible Spending AccountsEAP (Employee Assistance Program)Tuition ReimbursementWarehouse Membership ReimbursementNote: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language refer to the governing plan documents.*Temporary employees are not eligible for benefits except for:Sick TimeBookstore DiscountFitness CenterTentative Search Timeline:Priority will be given to applications submitted by September 30 2026; However this posting will remain open until potential employee start date is October 12 2026Posting date: September 15 2026Un-posting date: Ongoing until filledPosting contact email: