VP, Strategy

Agency:

UM

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

BusinessOverview
UM is a global media agency committed to Futureproofing our clients businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. UM operates in over 100 countries with more than 3000 people innovating on a roster of global clients including Accenture American Express GoPro Johnson & Johnson Levi Strauss & Co Mattel Sony and Spotify. UM is globally headquartered in New York with North American offices in San Francisco Los Angeles Dallas Chicago Birmingham Detroit Montreal and Toronto.
At UM we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity Equity & Belonging where everyone feels they belong and their contributions are valued. We prioritize personal and professional growth encourage an entrepreneurial spirit to pursue passion projects and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews and more. Our DNA for UM helps guide us in all that we do:
Fearless: We bring our authentic selves to work and put our whole selves into the work
Optimistic: We approach challenges with empathy and curiosity infusing joy into everything we do
Relentless: Were unwavering in our pursuit of the right solution eager to reimagine whats possible
Unified: We band together to accomplish what we could not otherwise do alone
Masterful: Were constantly growing in our craft setting new standards for our industry and our world

We are proud to be named an AdAge Best Place to Work several times over a Top Workplace in the US by Great Places to Work a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs Its 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM.

PositionOverview

The strategy team at UM is responsible for unearthing consumer insights and behaviors to define and optimize the target audience and drive business goals for our clients. Both strategic planning and analytics are key dimensions to our work. We identify unique connection opportunities based on audience emotions and behaviors through the use of proprietary research and data and translate them into actionable insights for media content and social marketing.

In general to succeed in Strategy candidates must demonstrate a strong work ethic exceptional analytical skills and a knack for converting insights into creative actionable recommendations for our clients. We are fiercely committed to delivering high-quality analysis in a structured thoughtful presentation with strict attention to deadlines and deliverables. An ability to communicate effectively and efficiently in both written and oral form and build trusted internal and external relationships are also key. Backgrounds in agency and consulting organizations are desired as skills in analyzing and presenting information are honed.

This position is suited to a strategist with 10 years experience working in a similar agency environment or in a management consulting firm. The Partner will be responsible for the day-to-day management and execution of projects/assignment.


Responsibilities
Workcloselywithcross-functionalagencyteamtodrivestrategicthinking
Utilize a variety of attitudinal and behavioral data sources available to us (e.g. DMP Acxiom) to identify high value audience
Telling data-driven stories and using data performance metrics to build strategies client solutions
Formulate target audience recommendations and communication strategies that help prioritize our media investment and partnerships
Design and conduct primary quantitative and qualitative research generating audience insights to inform strategic recommendations and tactical execution
Mapping and creating custom journeys and building strategies solutions across customer journeys
Facilitate audience workshops and provide inputs into media and tactical planning
Manage analysts on project work and support their career development
Develop relationships with clients as a strategic thought partner
Manage internal relationships with other departments identifying opportunities for efficiencies in working relationships and cross-departmental processes and hand-offs (e.g. Client Lead Research Media Planning Digital Programmatic)

RequiredSkillsandExperience
Clientrelationshipdevelopmentandmanagement
Strong analytical/logical thinking
Ability to synthesize data/research into concise action-oriented strategies
Great presentation and communication skills
Quantitative and qualitative research skills to inform 4C insights (Culture Category Company and Consumer)
Deep understanding not only of how to build audiences but also a more broad understanding of different audience solutions from building custom solutions to the different types of off the shelf solutions available
Deep understanding of data solutions (1st 2nd and 3rd party) how to access use and activate
Understanding of the Digital marketing technologies including adtech and martech solutions
Familiarity with different media and digital channels (e.g. TV web mobile CRM social media search)
Familiarity with multi-channel measurement and attribution solutions

DesiredSkillsandExperience
Backgroundinstrategyand/orconsultingindigitalordatabasemarketing
Demonstrated project management experience; either managing small project or small team within larger project or experience in managing deliverables/ project timeline
Experience working with large complex data including audience data from DMP Acxiom etc.
Experience working with global teams at large Fortune 2000 companies
Collaborating within an agency and with extended marketing council of agencies

WageandBenefits
WeofferaTotalRewardspackagethatincludesmedicalanddentalcoverage401(k)plansflexspendinglifeinsurancedisabilityemployeediscountprogramemployeestockpurchaseprogramandpaidfamilybenefitstosupportyouandyourfamily.

- 170000.00

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: US Job Seekers:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.