VP, Product Marketing & Sales Enablement

Job Classification:

The Vice President Product Marketing & Sales Enablement serves as the senior marketing leader supporting Prudentials Business this newly formed role they act as the primary partner to the Business Presidents and their leadership teams.

This role is accountable for translating business strategy into clear product go-to-market plans and support sales needs to deliver best-in-class experiences to drive measurable commercial outcomes. The VP will also partner closely with the Centralized Marketing teams activating shared capabilities to deliver against business priorities.

The role does not own dedicated execution teams but is responsible for ensuring that the full marketing system is aligned mobilized and performing effectively in service of the business. Additionally this leader will oversee a team of Business Unit aligned Product Marketing Leads and a centralized Sales Enablement function. Ensuring Business Units have the proper capability support and resources allocated to deliver on business requirements.

• Serve as the primary marketing partner to the Business Unit President and leadership team
• Translate business strategy financial targets and product priorities into clear product marketing direction
• Represent the Business Unit in enterprise planning prioritization and governance forums
• Ensure alignment between marketing efforts and revenue pipeline and growth objectives
• Provide ongoing strategic input into business planning and performance discussions

• Own product positioning messaging and value proposition across the Business Unit portfolio.
• Ensure a consistent and differentiated narrative across all customer and sales touchpoints
• Lead end-to-end product launch orchestration including readiness coordination and execution alignment
• Oversee ongoing product support and roadmap including lifecycle marketing updates and regulatory requirements
• Ensure that all initiatives are grounded in clear customer understanding and market context

• Lead the centralized Sales Enablement function to define priorities strategy and roadmap
• Ensure development of high-quality effective sales materials tools and training programs
• Align marketing messaging with sales execution to ensure consistency in the field
• Hold accountability for sales readiness adoption and effectiveness including impact on conversion and win rates
• Partner closely with Mar-Tech team to ensure sales platforms and tools are being properly leverage for scale and efficiency
• Drive continuous improvement in enablement effectiveness reducing duplication and increasing reuse

• Supports Business Unit performance in partnership with Centralized teams
• Partners closely with VP Growth & Segment lead to align on business priorities audience driven campaigns and identify value creation opportunities.
• Translate product and sales data into actionable insights and business recommendations
• Ensure feedback loops from execution and sales are incorporated into future planning
• Drive clarity and a ruthless focus on work that drive outcomes. Eliminates complexity and enables their team to leverage technology to improve speed quality and effectiveness of marketing delivery
• Identify opportunities to streamline processes improve coordination and enhance impact

• 15 years of experience in product marketing go-to-market leadership or related roles with a strong track record of driving commercial outcomes
• Proven experience acting as a senior partner to business leadership influencing strategy and aligning cross-functional execution
• Deep expertise in product positioning messaging and go-to-market strategy including leading complex product launches and lifecycle management
• Demonstrated success operating in matrixed organizations coordinating across multiple teams without direct ownership of execution resources
• Strong understanding of sales processes and commercial dynamics with experience aligning marketing to sales execution and customer engagement. Understanding and use of sales tools (e.g. Seismic) is a plus
• Experience partnering with growth analytics and execution teams to deliver integrated cross-channel programs
• Track record of improving marketing effectiveness speed and alignment in complex environments

• Business-first mindset: Operates with a focus on revenue growth and customer impactnot just marketing activity
• Orchestrator mentality: Activates and aligns capabilities across the system rather than building siloed teams
• Executive presence: Engages credibly with Business Presidents and senior stakeholders driving alignment and decision-making
• Customer-centric thinker: Grounds decisions in customer needs journeys and experience
• Collaborative leader: Builds strong trust-based relationships across business and functional teams
• Continuous improvement mindset: Identifies and drives opportunities to improve performance efficiency and scalability
• Resilient and adaptable: Operates effectively under pressure managing competing priorities and evolving business needs

• Market competitive base salaries with a yearly bonus potential at every level.

• Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave.

• 401(k) plan with company match (up to 4%).

• Company-funded pension plan.

• Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.

• Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.

• Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.

• Employee Stock Purchase Plan: Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period) after one year of service.

Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.