VP of Web Strategy

Say hello to opportunities.

If youre looking to be part of whats next in communication youre in the right place.

At RingCentral we believe the best customer experiences happen when humans and AI work together. Our agentic voice AI portfolioAIR AVA and ACEbrings together automation assistance and insights across the entire conversation lifecycle. The result More seamless intelligent experiences for businesses everywhere.

With $2.5B in ARR and $250M invested in R&D annually were building the future of AI-powered business communications.

Role Overview

Own RingCentrals digital properties and drive measurable revenue growth. Youll lead strategy design and performance of our websites across segments and marketsowning the complete buyer journey from SEM ad to onboarding. Youll optimize for acquisition expansion revenue and customer experience while building a high-performing team of web strategists designers developers and analysts.

Key Responsibilities

Web Strategy & Roadmap

• Define and execute multi-year web strategy aligned with segment GTM brand and revenue objectives

• Own website P&L: performance targets budget allocation and ROI tied to pipeline while driving customer acquisition and expansion revenue

• Map and optimize the complete buyer journey with Demand Gen: SEM landing pages product evaluation trial/purchase onboarding

• Set standards for UX accessibility personalization conversion optimization and mobile-first design

• Guide webs role in ecommerce and product-led growth: self-service sign-ups automated onboarding trial-to-paid conversion upsell campaigns

Buyer Journey & Conversion Optimization

• Own end-to-end buyer journey mapping and optimization across all touchpoints:

• • Top of Funnel: SEM landing pages organic content paid campaigns ABM pages (co-owned with Demand Gen)

• • Consideration: Product comparisons ROI calculators demo/webinar registration trial sign-up experience

• • Decision: Pricing pages offers testimonials case studies e-signature integration

• • Onboarding: Self-service flows resource centers expansion upsell moments

• Drive CRO programs: A/B testing personalization segmentation and content optimization across buyer stages

• Establish analytics and success metrics tied to revenue: pipeline deal velocity CAC LTV expansion ARR

• Implement behavioral targeting and messaging based on company profile user role and buyer stage

• Manage promotional campaigns: product launches seasonal promotions migration offers trial-to-paid campaigns

• Reduce friction: optimize forms sign-up flows and conversion barriers to improve time-to-value

• Partner with Sales and Customer Success on handoffs: lead scoring CRM integration opportunity creation lifecycle communications

eCommerce & Product-Led Growth

• Lead self-service purchase flows cart optimization payment processing and order management

• Own free trial and trial-to-paid strategy: reduce sign-up friction drive trial activation optimize upgrade prompts

• Build self-service onboarding experiences that reduce time-to-value and drive product adoption without sales

• Track PLG metrics: free-to-paid conversion rates product usage expansion revenue drivers

• Collaborate with Product and Customer Success on in-product messaging and expansion workflows

• Develop content strategy for product tours guides and educational resources

• Optimize funnel of free users to product including incentive and referral programs

Project Management & Execution

• Establish project discipline: define scope timeline resources dependencies risks and approval gates

• Build intake and prioritization framework balancing strategic initiatives segment demands and technical debt

• Lead end-to-end projects: business case requirements design development launch optimization

• Establish governance: content calendars approval workflows testing roadmaps escalation procedures

• Manage external agencies vendors (CMS analytics testing personalization platforms) and technology partners

• Report progress to leadership: monthly dashboards quarterly reviews annual strategy updates

• Build culture of continuous improvement and experimentation

Performance & Revenue Growth

• Own website analytics: establish metrics framework create dashboards report against targets

• Define web-to-pipeline attribution across channels (organic SEM paid social email sponsorships)

• Connect web metrics to business outcomes: MQLs SQLs opportunity creation deal velocity deal size

• Identify trends flag underperforming areas recommend optimization priorities

Team Leadership

• Build hire and develop a high-performing web team: strategists designers developers analysts project managers

• Establish team roles career paths and mentorship programs

• Set expectations conduct regular one-on-ones and raise the bar for talent

Required Experience & Qualifications

• 10 years in web strategy digital marketing demand generation ecommerce or product-led growth in B2B SaaS

• 5 years leading cross-functional teams (design engineering analytics product) in matrixed organizations

• Proven track record owning website strategy end-to-end with measurable impact on acquisition conversion and revenue

• Deep expertise in buyer journey mapping optimization and acceleration

• Advanced hands-on experience with CRO: A/B testing landing page optimization form optimization user behavior analysis

• Strong ecommerce knowledge: checkout flows payment processing cart abandonment lifecycle marketing

• PLG experience: free trial strategies freemium models trial-to-paid conversion usage-based metrics

• Technical fluency: CMS platforms analytics tools personalization and testing platforms marketing automation

• Proficiency in: web analytics attribution modeling data-driven decision-making SEO web performance optimization web accessibility standards project management

• Budget and vendor management experience

• Cross-functional leadership: influence without authority align competing stakeholders navigate matrix organizations

• Executive communication: translate technical data into compelling narratives for leadership

• Bachelors degree in Marketing Business Communications Computer Science or equivalent experience

• Comfort in fast-paced ambiguous environments with bias toward action and iteration

What we offer (varies between Intern FTE & Temp-FTE):

• Comprehensive medical dental vision disability life insurance

• Health Savings Account (HSA) Flexible Spending Account (FSAs) and Commuter benefits

• 401K match and ESPP

• Paid time off and paid sick leave

• Paid parental and pregnancy leave

• Family-forming benefits (IVF Preservation Adoption etc.)

• Emergency backup care (Child/Adult/Pets)

• Employee Assistance Program (EAP) with counseling sessions available 24/7

• Free legal services that provide legal advice document creation and estate planning

• Employee bonus referral program

• Debt refinancing assistance

• Employee perks and discounts program

RingCentrals work culture is the backbone of our success. And dont just take our word for it: we are recognized as a Best Place to Work by BuiltIn the Top Work Culture by Comparably and hold local BPTW awards in every major location. Bottom line: We are committed to hiring and retaining great people because we know you power our success.

About RingCentral

RingCentral is a global leader in agentic voice AIpowered business communications delivering an integrated platform for business phone SMS contact center workforce engagement management video collaboration and messaging. As the communications layer connecting businesses and customers RingCentral is the front door of business communication and is in the advantageous position to apply AI at every phase of the conversation journey before during and after each interaction. Our agentic AI portfolio includes autonomous voice-first AI agents that automate calls assist in the moment and analyze every interaction enabling businesses to work smarter respond faster and connect more meaningfully with their customers. Visit to learn more.

RingCentral is an equal opportunity employer that truly values diversity. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status. We are committed to providing reasonable accommodations for individuals with disabilities during our application and interview process. If you require such accommodations please click on the following link to learn more about how we can assist you.