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VP of Marketing

Mariner Finance

Job Location:

Nottingham, NH - USA

Monthly Salary: Not provided by the employer

Posted: 26 July 2026 (30+ days ago)

Application Deadline: 10 November 2026

Vacancies: 1 Vacancy

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Job Summary

Base Salary Range

USD $165000.00 - USD $215000.00 /Yr.

Join Mariner Finance!

Since 1927 the Mariner Finance family of companies has provided customers with creative flexible and convenient lending options. Headquartered in Baltimore Mariner Finance operates coast-to-coast with physical locations in over half the states. With a growing number of employees superior customer service remains the cornerstone of our business and we pride ourselves in delivering a variety of loans with an enhanced focus on exceptional service. We work with customers to find options that are beneficial to their specific needs which is why we are recognized by our customers as one of the communitys consumer finance companies of choice.

Benefits:

For information regarding our benefits please visit: Details

In this role you will...

Lead the strategy of marketing investments and optimization of new customer acquisition and customer expansion across all marketing channels. This role will lead performance management for direct mail lead generators/affiliate partners and SEO/SEM while also driving cross-sell and upsell campaigns to increase customer lifetime value. You will work closely with creative product and operations teams to ensure aligned execution. The ideal candidate is data-driven and thrives at the intersection of analytics technology and strategy.

Responsibilities and Duties:

Develop execute and continuously optimize a multi-channel acquisition strategy across direct mail lead generator platforms (Credit Karma LendingTree etc.) and SEO/SEM.
Implement and oversee campaign automation audience segmentation trigger-based journeys and reporting in Salesforce Marketing Cloud (SFMC); leverage SFMC to deliver efficient targeted growth across the customer lifecycle.
Collaborate with product and data science teams to identify key customer segments lifecycle triggers and product fit opportunities.
Implement a robust testing framework (A/B incrementality multivariate) to drive campaign conversion lift and efficiency.
Lead the design and optimization of cross-sell and upsell campaigns
Partner with internal teams and external agencies to refine targeting offers and channel mix.
Evaluate effectiveness of spend and manage marketing budgets based on performance metrics such as CAC ROI conversion rate and payback period.
Implement and ensure tracking of key metrics (full-funnel repeat engagement. etc.) and develop dashboards and attribution models.
Conduct regular business reviews and provide performance and forecast reporting on a regular basis translating data into actionable insights for leadership and cross-functional teams.
Partner with various teams to build and execute clean and actionable data feeds between CRM and SFMC.
Collaborate with compliance and legal to maintain marketing integrity in a regulated environment.
Support continuous improvement of the customer journey experience within SFMC
Responsible for managerial matters such as performance appraisals and goal setting promotions salary recommendations and terminations in accordance with the company hiring process personnel policies and budget requirements.
Promote the professional growth and development of team members by sharing knowledge mentoring and providing consistent actionable feedback.
May perform additional functions depending on market demand and staffing in order to provide consistent quality customer service.

Required Qualifications:

Bachelors degree in Marketing Statistics Business or a related field.
Ten (10) years of experience in marketing performance acquisition or growth marketing with ownership of marketing budget customer LTV and customer lifecycle.
Minimum of five (5) years of experience leading a team working in capacities with decision-making authority coordinating and delegating multiple responsibilities and managing operations activities.
Proven success optimizing multi-channel marketing spend in direct mail lead generation SEO/SEM and email.
Advanced analytical and quantitative background; proficiency with data visualization and attribution tools (e.g. Tableau Looker Power BI).
Highly proficient with Microsoft Office Suite and CRMs.
Hands-on familiarity with Salesforce Marketing Cloud and marketing automation workflows.
Experience managing or collaborating with agencies and vendor partners.
Strong decision-making problem-solving and negotiation skills with the ability to use expertise to influence on matters of strategic importance.
Ability to foster strong relationships influence coach and partner with all levels across the organization.
Demonstrated high level of reliability flexibility and dedication with the ability to adapt quickly to changing priorities and timelines.
Strong sense of urgency results-oriented with the ability to execute.
Solid effective written and verbal communication.

Preferred Qualifications:

MBA or advanced degree in related field.
Experience within financial services fintech or consumer lending.

Hours of Work:

Work hours will depend on the business hours of the time zone serviced.

To the extent permitted by law the Company may in its sole discretion change the work schedule to address business needs.

Physical Demands:

While performing the duties of this job the employee is frequently required to sit for extended periods; reach with hands and arms; and talk or hear. The employee is occasionally required to move about. The employee must occasionally lift and/or move up to twenty (20) pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Mariner Finance is an Equal Opportunity Employer and does not discriminate on the basis of race color religion creed sex gender gender identity or expression marital status age religion national origin sexual orientation familial or caregiver status citizenship status status as a victim of domestic violence medical condition genetic information pregnancy physical or mental disability or status as a disabled or Vietnam era must be able to perform the essential duties/functions of the position satisfactorily and if requested reasonable accommodations will be made to enable employees with disabilities to perform the essential duties/functions of their job absent undue workplace.

Required Experience:

Exec

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About Company

Mariner Finance

Compensation : Hourly Rate (starting at $14/hr) Benefits : 401K + company match

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