VP of Growth

TOPO DESIGNS

Vice President of Growth

Denver CO Full-Time Hybrid

Topo Designs is a Colorado-based outdoor lifestyle brand built on the belief that the outdoors should be accessible functional and fun. Founded in Fort Collins in 2008 we design gear and apparel that works as hard in the mountains as it does in the city and weve built a fiercely loyal community around that ethos. Were a brand with genuine soul strong product and serious momentum. Now were looking for the right leader to drive the next chapter of growth.

Were hiring a Vice President of Growth to lead the direct to consumer revenue channel owning the strategy and execution of e-commerce digital advertising and marketing. This is a high-impact executive role reporting directly to the President and sitting on the leadership team. Youll shape where Topo Designs goes next and youll have the team and resources to take it there.

Sales Channels & Revenue Strategy

• Own P&L responsibility across all ecommerce channels with direct to consumer channels leading the companys growth engine
• Set revenue targets and build the strategy and operational plans to hit them.
• Identify new digital revenue opportunities: new channels markets or category expansion.
• Lead and develop a high-performing ecommerce revenue acquisition team.

E-Commerce & Digital Marketing

• Drive scalable profitable growth in direct to consumer ecommerce our highest-priority and fastest-growing channel.
• Own all digital marketing: paid social paid search email/SMS SEO affiliate and influencer.
• Oversee the full digital customer experience from first touch through retention and loyalty.
• Lead data-driven decision-making with rigorous attention to CAC LTV ROAS and conversion metrics.
• Champion digital innovation: test new platforms formats and growth levers with speed and discipline.

Marketing Execution

• Partner with the President (Brand Steward) to translate brand strategy into measurable customer acquisition retention and revenue growth initiatives.
• Lead execution of product marketing seasonal campaigns product launches and promotional calendars across all customer touchpoints.
• Develop and execute integrated demand generation strategies that drive traffic conversion customer acquisition and revenue growth across digital channels.
• Own digital marketing performance including media spend campaign optimization ROAS conversion metrics and customer acquisition costs.
• Direct content social influencer and community programs to support product awareness customer engagement and revenue objectives.
• Establish campaign measurement testing and reporting disciplines to continuously improve marketing effectiveness and acquisition performance.
• Partner with Product Sales and Operations to align inventory product priorities and marketing investments with revenue opportunities.
• Build and manage the marketing operating cadence budget agency relationships and performance reporting required to achieve growth targets.

Required Background & Experience

• 10 years of progressive leadership experience in performance-based digital revenue acquisition and/or sales roles that are tightly integrated with digital-led acquisition strategies.
• Demonstrated track record of driving significant measurable e-commerce growth ideally in a product-driven or lifestyle brand.
• Deep expertise in performance digital marketing: paid social paid search SEO CRM/email and analytics.
• Experience in the outdoor apparel footwear or adjacent lifestyle/consumer product space strongly preferred.
• Strong understanding of brand-building and the intersection of brand equity and revenue performance.
• Experience building and leading cross-functional teams at a senior level.
• Data-fluent: comfortable with dashboards attribution modeling and making decisions from complex data sets.

Who You Are

• A builder and an operator you can set the strategy and roll up your sleeves to execute.
• Energized by the opportunity to drive significant profitable growth
• A steward of the business who is comfortable with metrics and accountability
• Commercially sharp and creatively intuitive you understand the intersection of performance-based marketing and brand-building.
• Collaborative and direct you earn trust through results and relationships not titles.
• Comfortable in a fast-moving entrepreneurial environment where speed and adaptability matter.
• Genuinely connected to the outdoors and the lifestyle Topo Designs represents.

• Competitive executive compensation commensurate with experience. Salary range: $165/yr-$180k/yr
• Full benefits: medical vision.
• Generous employee product discount and gear stipend.
• Unlimited FTO and a culture that respects time outside.
• Based in Denver CO hybrid schedule available.

Send a resume and a brief note on why Topo Designs and why now to We review every application and respond to all candidates. No recruiters please.

Topo Designs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.