VP of Audience Development- #26-23907

Clientis seeking a Vice President Audience Development to build and lead the systems strategies and partnerships that deepen fandom and drive viewership for Clients Television shows. The role will focus on linear programming fandom and how the Clients Television Marketing team can build unique 1:1 relationships with fans in the broadcast and cable spaces using a lifecycle marketing framework.

This role exists to close that gap by operating at the intersection of strategy execution metadata platform placement search social discovery AI answer surfaces and performance optimization.

The successful candidate will own the levers that determine whether Clients Television titles are discovered programmed promoted surfaced recommended watched discussed shared and sustained as fandom-driven franchises across linear and multiplatform environments.

This is a builders mandate with a defined horizon. The Vice President will inherit concrete time-bound business challenges including portfolio migration measurable share decline metadata gaps platform placement accountability unaudited AI-answer surfaces and the need to convert linear awareness into sustained multiplatform fandom. The role requires building the audience development machine while collaborating with the broader Marketing Team.

• We are standing up a new audience development function Media Analytics and Strategy will be supported.
• Centered around creating fandom (how do we drive and create fandom) and driving enhanced viewership.
• Using Media analytics and strategy to support the audience development snapshot to help build the audience moving into a wider media experience with the fandom.
• This person will lead the strategy for the activations in tandem with the team members who work on other areas.
• We will build insights verify assets and build assets.
• This team member will partner with an agency to activate the plan and facilitate that relationship and we will use a CRM platform to power the plan.
• Candidates from other Entertainment platforms may have a background in audience development but may not necessarily have a background in development fandom and organizing the strategy around fandom.
• We would highly prefer a candidate with experience in driving fandom as opposed to a background in pure data analytics in audience development.

• 10 years of experience in audience development programming strategy entertainment marketing content strategy streaming television digital media or consumer media growth.
• Proven track record driving both viewership and fandom for television series franchises tentpoles or entertainment brands.
• Strong understanding of linear programming on-air promotion audience flow scheduling priorities and how linear momentum can be converted into multiplatform engagement.
• Demonstrated experience developing show-specific audience strategies across linear streaming FAST social digital partner platforms and owned direct-to-consumer environments.
• Strong command of fandom-building tactics including community engagement social conversation creator and cast amplification fan rituals repeat viewing and always-on audience relationship management.
• Working command of content metadata systems universal content identifiers EPG and scheduling feeds and the mechanics by which recommendation and search systems ingest and rank catalog content.
• Experience managing relationships with Programming Marketing Research Distribution Product Platform Social and Ad Sales teams to coordinate audience growth plans.
• Fluency in audience measurement including ratings reach frequency streaming engagement social conversation sentiment retention cohort behavior discovery-source attribution and fandom health indicators.
• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders in a dynamic environment with multiple priorities.

Nice to Have: Bachelors degree preferred.

Schedule: Part-time; 30 hours per week.

• Define and implement a comprehensive audience development strategy for the Clients Television portfolio that drives fandom and viewership aligned to Clients broader growth objectives and cross-platform amplification model.
• Use linear programming as the initial launchpad for audience development building awareness cadence appointment viewing and promotional momentum that can be extended across streaming social digital and partner platforms.
• Develop and execute IP-specific audience strategies that maximize reach engagement conversation habitual viewing and fan participation across owned social and digital platforms.
• Translate portfolio-level goals into measurable sequenced initiatives with clear owners baselines success thresholds and show-level fandom indicators.
• Prioritize titles platforms and distribution opportunities based on audience potential lifecycle stage fan intensity and business impact and communicate trade-offs clearly to senior leadership.
• Serve as a thought partner to executive leadership on audience trends fandom behavior linear-to-digital migration platform shifts and emerging growth opportunities.

• Own the audience development relationship with lifecycle partner Iterable and others supporting the strategy to build activation plans.
• Partner with internal Clients Television teams to treat YouTube TikTok Client Reels Snap podcasts and short-form formats as measurable acquisition funnels with attributed outcomes.
• Build always-on fandom and community infrastructure that sustains audience relationships between linear telecasts streaming availability social conversation and future seasons.

• Establish the audience development measurement framework and operating rhythm including executive dashboards KPI reporting and a disciplined test-and-learn cadence.
• Operate fluently across a multi-currency measurement environment including Nielsen Big Data Panel and JIC-certified alternatives.
• Integrate demand attention outcomes viewership churn and cohort-retention analytics into title-level and portfolio-level decisions.
• Build discovery-source attribution to quantify how audiences arrive at titles across platform home screens in-app search universal search AI answers social and paid media.
• Partner with Legal Privacy and Data teams on first-party data clean-room and identity-resolution practices that comply with applicable privacy regimes.

• Operationalize this capability across the Clients Television Marketing organization.
• Work in close partnership with Marketing Programming Data Science Media Agency Research and Ad Sales to ensure alignment and disciplined execution.
• Bring title-level acquisition and retention evidence to marketing conversations.
• Lead coach and develop a team of agency partners in setting clear priorities and standards of accountability.
• Document methodology standards vendor relationships and playbooks so the function is fully transferable at the conclusion of the assignment.

• The successful candidate will be measured against a focused set of outcomes related to driving fandom increasing viewership improving discoverability and creating a repeatable linear audience development model.
• Drive fandom and viewership: Build show-level audience strategies that increase awareness repeat viewing conversation fan engagement and long-term franchise affinity.
• Start with linear and scale to multiplatform: Use linear programming as the initial foundation for audience development then extend audience momentum across Client Pluto TV social digital search partner platforms and emerging AI discovery environments.
• Close the metadata gap: Deliver measurable improvement in completeness identifier coverage and EPG validity across the portfolio.
• Deliver standalone IP level plans: Focus the assignment on the standalone Clients Television inclusive of CBS BET MTV and Nickelodeon footprint;

• 10 years of experience in audience development programming strategy entertainment marketing content strategy streaming television digital media or consumer media growth.
• Proven track record driving both viewership and fandom for television series franchises tentpoles or entertainment brands.
• Strong understanding of linear programming on-air promotion audience flow scheduling priorities and how linear momentum can be converted into multiplatform engagement.
• Demonstrated experience developing show-specific audience strategies across linear streaming FAST social digital partner platforms and owned direct-to-consumer environments.
• Strong command of fandom-building tactics including community engagement social conversation creator and cast amplification fan rituals repeat viewing and always-on audience relationship management.
• Working command of content metadata systems universal content identifiers EPG and scheduling feeds and the mechanics by which recommendation and search systems ingest and rank catalog content.
• Experience managing relationships with Programming Marketing Research Distribution Product Platform Social and Ad Sales teams to coordinate audience growth plans.
• Fluency in audience measurement including ratings reach frequency streaming engagement social conversation sentiment retention cohort behavior discovery-source attribution and fandom health indicators.
• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders in a dynamic environment with multiple priorities.
• Bachelors degree preferred.

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