VP, Marketing

The Role

As Vice President of Marketing you will own Health Evolutions brand voice and marketing engine including building the strategy campaigns and infrastructure that make our Summits Exchanges Hubs Networks and Forum unmissable to the most influential leaders in health care.

Reporting to the Executive Vice President of Marketing & Operations this is a high-visibility role that blends data-driven strategy brand media and communications leadership and hands-on campaign execution. You will partner closely with the Executive Chairman Commercial Product/Experience and Partnerships teams to ensure marketing amplifies every stage of the member journey and you will bring AI-enabled ways of working into how the team plans creates and measures its impact.

Responsibilities

Marketing Strategy & Data

• Develop and own Health Evolutions integrated marketing strategy from brand demand generation to member engagement all aligned to organizational growth and retention goals
• Build a measurement and analytics framework that connects marketing activity to pipeline membership growth event utilization and renewal
• Use data to continuously refine strategy and prove ROI to executive leadership
• Set the marketing roadmap and prioritize initiatives against clear KPIs

Brand PR Media & Communications

• Lead the positioning messaging and go-to-market planning for Health Evolutions brand and major convenings
• Direct PR strategy and execution including launch campaigns that elevate Health Evolutions voice in health care media and industry conversations
• Curate brand narrative and creative standards that hold up to a C-suite audience
• Serve as a key media contact building relationships with health care trade and business press to secure coverage and manage inbound press inquiries
• Oversee internal and external communications including executive and member communications ensuring consistent messaging across all channels

Social & Digital Marketing

• Architect always-on and campaign-specific social media strategy and frameworks across channels tailored to an executive and highly credentialed audience
• Oversee content paid and organic programs that build reach without diluting brand credibility

AI-Enabled Marketing

• Champion the practical use of AI across the marketing function content development personalization campaign optimization and workflow efficiency
• Scale output and sharpen targeting without sacrificing quality or voice

Team & Cross-Functional Leadership

• Recruit develop and lead a high-performing marketing and communications team
• Partner closely with Product/Experience Commercial and Operations teams to ensure marketing amplifies the member journey from awareness and recruitment through onboarding engagement and renewal
• Own the marketing budget agency and vendor relationships and prioritization across competing initiatives

Qualifications :

Qualifications & Attributes

• Marketing Leadership: 1015 years of progressive marketing experience including leadership of a marketing function or major marketing pillar within a growth-oriented or brand-sensitive organization.
• Strategic & Data-Driven Marketing: Demonstrated ability to build and execute a marketing strategy grounded in data from audience segmentation and funnel analysis to measurement of campaign and channel performance.
• Brand PR Media & Communications Leadership: Track record of developing and launching PR media relations and branding campaigns including managing agency and media relationships serving as a spokesperson and shaping narrative and communications for a discerning senior audience.
• Social Media Expertise: Hands-on experience designing social media campaigns and frameworks with fluency across platforms and formats appropriate to an executive audience.
• AI Fluency: Practical applied experience using AI tools and platforms to inform marketing strategy content creation personalization or operational efficiency.
• Industry Knowledge: Marketing experience within health care professional membership organizations associations or premium B2B communities serving a C-suite or executive audience is strongly preferred.
• Executive Presence: Credible polished communicator able to represent the brand directly to CEOs health system leaders and board-level audiences.
• Leadership: Experience building and leading marketing teams managing budgets and operating as a trusted partner to executive leadership; comfortable in a fast-moving still-scaling environment.

Additional Information :

Benefits

• Ability to work remotely
• Competitive compensation
• Competitive comprehensive health care coverage
• Flexible paid time off
• 401k w/company match

Health Evolution is an equal opportunity employer. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status.

Remote Work :

Yes

Employment Type :

Full-time