VP, Market Strategy and Commercialization

Job Description:

We believe in bold ideas diverse perspectives and the drive to transform knowledge into impact. Here your curiosity fuels progress your voice shapes innovation and your ambition helps redefine whats possible within science and learning. We are a culture that obsesses over impact challenges and drives whats next to power infinite possibilities for our customers colleagues and society at large.

About the Role:

The Opportunity

The VP Market Strategy & Commercialization owns the commercial strategy and revenue performance of AI and data products within targeted verticalmarkets andserves as a senior commercial presence representingtheApplied Research Intelligence(ARI) business unit inexecutive customer engagements VPlevel business discussions and strategic partner negotiations.

The ideal candidate brings strong commercial instincts savvy product marketing craft a well-established corporate R&D network and the curiosity toanticipatemarket direction before it is explicitly articulated by buyers. The corporate R&D AI and data landscapeisfast-moving and competitive; precise positioning and specialist deal support are often decisive.

This is not a supporting role. The VP holds primary accountability for the commercial strategy of the business unit and contributes directly to ARIs broader growth strategy operatingwith the autonomy credibility and authority that the scope demands.The VP partners closely with the corporate sales business development partnership management marketing and product teams to implement a vision for customer value creation and Wiley business growth.

The Strategic Context

This roleowns the commercial intelligence and market strategyto win complex high-value enterprise opportunities and to drive the business units growth.

The VPrepresentsARIs full value proposition toC-suite andVP-levelbuyers capital allocation conversations and strategic partnership reviewsin our target vertical markets of life science healthcare engineering/chemistry/materials and food & ag science.The VP will have particular domain expertise in Life Sciences and/or Healthcare as these represent the largest near-term opportunities.

The VP brings deep competitive intelligence a market-independent perspective and an extensive industry network tobear onARIs most important commercial opportunities owning the outcomes not just providing inputs. The VP also holds primary accountability foridentifyingthe next wave of revenue opportunities surfacing emerging needs and translating them into investment cases before buyers formalize demand.

Key Responsibilities

Platform Commercial Strategy & Deal Acceleration (40%)

• Own the commercial strategy for the highest-value and most strategic use cases and business opportunitiesin target vertical markets bringing market credibility competitive insight and clear positioning

• Partner with business development and sales to design and execute winning approaches for complex multi-stakeholder enterprise deals reframing buyer conversations addressing perception and pricing objectionsidentify professional services or custom solution opportunitiesand building momentum across the Applied Research Intelligence Platform AI Licensing and Database Solutions

• Bring directexpertisein how corporate R&D buyers evaluate AI and data platforms (e.g. RFPs data quality/provenance platform vs. point-solution tradeoffs) and translate those criteria into commercial strategy

• Direct the development and maintenance of a best-in-class sales enablement toolkit (competitive positioning objection handling ROI frameworks demo narratives and customer materials) in close partnership with Product Marketing

• Lead strategic customer meetings and executive engagements where ARIs product positioning commercial narrative and VP-level credibility are building confidence in capabilities and roadmap at the most senior buyer levels

• Monitor pipeline performance and diagnose stalls or losses tied to messaging positioning or competitive threats; feed insights back into enablement and roadmap discussions with the Head of Product

• Define and govern the engagement model for commercial strategy support across the commercial cycle

Strategic Prospecting & Market Intelligence (20%)

• Own and lead market intelligence for priority segments and geographies including competitor moves buyer technology decisions platform evaluations AI/data sourcing strategies and emerging workflow requirements

• Engage the most senior prospects as a VP-level counterpart building trust and demand signals ahead of formal procurement or sales cycles in settings that require executive-to-executive credibility

• Represent ARI in industry forums conferences and partner events at a levelcommensuratewith the SVP GM building Wileys external profile in corporate R&D markets as a commercial and thought leader

• Lead ongoing market monitoring tracking competitors buyer behavior and whitespace opportunities in AI and data intelligence

• Leverage an established corporate R&D network toidentifyand engage net-new prospects across the portfolio expanding pipeline beyond existing business development and corporate sales coverage

• Establish a repeatable cadence for market briefs (monthly) and executive updates (quarterly) ensuring insights translate into sales enablement and product roadmap inputs

Product Positioning & Market Development (15%)

• Own and continuously advance the portfolio value proposition and positioning by buyer segment enabling consistent and effective commercial execution

• Translate technical platform capabilities into concise buyer-ready value without overstating what the product can deliver

• Build and maintain competitive landscape map and monitor key points of differentiation

• Curate desirable content sources to meet customer use case needs and partner with the content acquisition team to secure rights

• Ensure external claims and messaging are supported by validated evidence from data science

• Hold primary accountability for pricing and packaging recommendations to the GM and Head of Product grounded in buyer input competitive benchmarks and market intelligence

Future Product Opportunity Identification & Development (25%)

• Partner closely with Product Managementto translate market intelligence and customer insight into a pipeline of future product opportunities identifying where emerging AI and data capabilities can meet unmet corporate R&D needs before demand is formallydefined andsupporting the successful commercial launch of new products to market.

• Pinpoint platform capabilities that can be packaged into scalable offerings addressing unmet or emerging corporate R&D use cases

• Lead alongside the GM and Head of Product to assess opportunities using consistent criteria (buyer need differentiation scalability and platform fit and own the go/no-go recommendation

• Conduct structured discovery with prospective buyers and partners to test hypothesesvalidateWileys right to compete and build evidence for investment cases

• Build andmaintainan internal capability map to prioritize opportunities by time-to-market and willingness to pay

• Deliver an internal capability assessment of current and near-term AI & DA strengths; map capabilities to known and emerging corporate R&D needs; producean initialopportunity prioritization for the GM and Head of Product

Selection Criteria

Essential Experience

• 10 years in commercial business development or consulting roles within the biomedical or pharmaceutical R&D engineering / chemicals / materials science or information services industries

• Demonstrated ability tooperateas the senior commercial presence in executive-level customer engagements including conversations at Chief Research OfficerVP and C-suite level in settings where the credibility of the individual is as important as the product

• Deep familiarity with corporate R&D buyers in pharma biotech engineering or adjacent sectors including how buyers evaluate and make decisions around AI and data information solutions and platforms

• Demonstrated success owning primary accountability for a commercial function service line or consulting practice including P&L ownership or equivalent commercial accountability

• Proventrack recordleading and closing complex multi-stakeholder enterprise deals for technically sophisticated data or AI products and developing and executing global market-facing commercial strategies

• Strong background in pricing packaging and positioning professional services or platform solutions

• Working knowledge of enterprise AI and data platform patterns to supportaccuratepositioning credible deal conversations and commercially grounded assessments of future products

• Established senior network of corporate R&D decision-makers atVPlevel including Chief Research Officers VP R&DData and AI leads and procurement leaders in pharma biotech engineering or adjacent sectors

Skills & Knowledge

• Deep working knowledge of the research intelligence academic data platforms enterprise AI and enterprise scientific content and competitive landscape

• Exceptional consultative selling and prospecting skills with the ability to navigate complex multi-stakeholder deals and lead those conversations at VP level and above without senior backup

• Analytical discipline to assess a potential new product or commercial opportunity rigorously

• Executive-level business acumen and financial modeling capability (revenue forecasting pricing models ROI analysis) with the ability to build and defend commercial investment cases independently

• Ability to translate technically complex AI and data platform capabilities into buyer-language value propositions that areaccurate differentiated and commercially compelling

• Influences and negotiates internally and externally with great latitude on outcomes. Authoritative and commercially influential atVPand C-suite level both internally and externally

Leadership & Mindset

• Entrepreneurial comfortable building in ambiguous environments without a defined playbook

• Operates at strategic altitude whilemaintainingthe commercial precision to execute the duality this role requires

• Comfortable owning outcomes without the structural backing of a large team this role leads through influence credibility and commercial authority notlargeheadcount

• Collaborative by nature with strong stakeholder management skills

• Brings a team-oriented approach to commercial leadership whilemaintainingthe independent judgment required at this level

• Results-oriented with a bias toward commercial outcomes

Desirable

• International market experience

• Advanced business education (MBA or equivalent)

We power infinite possibilities.

For more than 200 years weve transformed knowledge into discoveries that shape the world. Today our global team of innovators creators and experts is driving whats next in science education and publishingcreating impact that reaches everywhere.

Were not just observers of progress. Were the ones accelerating scientific breakthroughs advancing learning and sparking innovation that redefines entire fields and improves lives.

Here your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race color religion sex sexual orientation gender identity or expression national origin disability protected veteran status genetic information or based on any individuals status in any group or class protected by applicable federal state or local laws. Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities. Applicants who require accommodation to participate in the job application process may contact for assistance.

We are proud that our workplace promotes continual learning and internal mobility. Our values support courageous teammates needle movers and learning champions all while striving to support the health and well-being of all employees. We offer meeting-free Friday afternoons allowing more time for heads down work and professional development and through a robust body of employee programing we facilitate a wide range of opportunities to foster community learn and grow.

We are committed to fair transparent pay and we strive to provide competitive compensation in addition to a comprehensive benefits package. The range below represents Wileys good faith and reasonable estimate of the base pay for this role at the time of posting roles in the United Kingdom Canada USA Austria Czechia Denmark France Greece Italy Netherlands Romania or Spain. It is anticipated that most qualified candidates will fall within the range however the ultimate salary offered for this role may be higher or lower and will be set based on a variety of non-discriminatory factors including but not limited to geographic location skills and competencies.

When applying please attach your resume/CV to be considered.

Salary Range: