VP, Head of US Digital GTM

Western Union is hiring a Vice President USA Digital GTM to lead growth for our US digital businessour largest and most strategic digital market. This is a senior leadership role focused on accelerating customer and revenue growth through market strategy pricing go-to-market execution product commercialization and cross-functional leadership.

This role is focused on customers engaging with Western Union through our digital channels in the US market driving growth across our digital customer base.

Reporting to the SVP Global Digital Product & North America Digital Go-To-Market Leader you will define and execute the growth agenda for the US digital business. You will partner closely with Product Marketing Analytics Operations Risk Compliance Customer Service Engineering and Finance to translate customer corridor and competitive insights into actions that improve acquisition conversion retention transaction volume and revenue.

We are looking for a digital-first builder and operatorsomeone who is commercially minded and able to work across product pricing marketing and operating teams to drive measurable growth. The ideal leader brings a strong understanding of high-volume digital businesses thrives in a matrixed environment and can combine strategy with execution to unlock growth in a competitive fintech landscape.

Role Responsibilities

• Own the growth agenda for the US digital business with accountability for key performance indicators including customer acquisition active users transactions revenue conversion retention and customer lifetime value.
• Develop and execute strategies to accelerate growth across acquisition activation repeat usage and monetization.
• Monitor customer corridor competitive and market trends translating insights into clear commercial actions and prioritized initiatives.
• Define and lead the US go-to-market strategy for key initiatives including product launches feature rollouts and market-specific programs.
• Drives Product and Marketing to ensure successful commercialization of digital capabilities through strong positioning messaging and launch execution.
• Identify opportunities to evolve pricing customer experience and value proposition to unlock growth.
• Lead pricing strategy for the US digital business including segmentation promotions and optimization to improve growth and unit economics.
• Leverage analytics and customer insights to identify friction points and improve conversion retention and customer lifetime value.
• Partner with Analytics and Marketing to optimize channel performance and investment strategy across performance marketing lifecycle and retention efforts.
• Build and influence data-driven business cases to guide decision-making and prioritization across functions.
• Lead through influence across a matrixed organization aligning stakeholders to deliver initiatives from concept through execution.
• Inherit and develop an existing team while building additional capabilities to support future growth.
• Establish strong operating rhythms drive executional excellence and bring clarity to complex ambiguous challenges.

Role Requirements

• 10 years of experience in fintech payments digital banking consumer technology e-commerce or related digital businesses.
• Proven track record leading digital growth go-to-market or business management functions with ownership of acquisition conversion retention pricing and revenue outcomes.
• Strong commercial and operating instincts with the ability to move between strategy and execution in a fast-paced environment.
• High level of comfort with analytics and data-driven decision-making to deliver measurable business impact.
• Deep understanding of growth drivers in high-volume transaction-based businesses including funnel optimization retention and unit economics.
• Experience partnering closely with product organizations and influencing priorities through market insight and business cases.
• Demonstrated ability to lead and influence across cross-functional global and matrixed environments.
• Experience building leading and scaling high-performing teams.
• Excellent communication and stakeholder management skills including the ability to influence senior leadership.
• Bachelors degree required; MBA or advanced degree preferred.

Preferred Qualifications

• Experience in remittances cross-border payments or fintech strongly preferred.
• Experience in US digital money movement particularly across key outbound corridors such as India and Latin America.
• Background in digital-first high-growth environments with strong commercial ownership.
  Experience in GM-like or market leadership roles (versus purely product-led roles).

Work Shift

HYBRID - Western Union values in-person collaboration problem solving and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.

BENEFITS AND OTHER DETAILS

Benefits

You will also have access to short-term incentives multiple health insurance options accident and life insurance and access to best-in-class development platforms to name a few. Please see the benefits below specific to your country. If applicable additional role-specific benefits will be mentioned during your interview process or in an offer of employment.

Your United States specific benefits include:

• Paid Time Off
• Medical Dental and Life Insurance
• Tuition Assistance Program
• Student Loan Repayment (below manager level only)
• Parental Leave
• One day volunteer time off
• $0 Money Transfer Fee Discount Code Quarterly
• Recognition Program Game Changers
• Employee Discount Program
• Global Adoption Assistance
• Global Scholarship Awards Program
• 401K plan

For residents of Colorado California Connecticut Delaware Minnesota and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age date of birth or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

Salary

The on-target earnings range is $450000-$500000 per year which includes a base salary and short-term and long-term incentives that align with individual and company performance. Actual salaries will vary based on candidates qualifications skills and competencies.

Other Details

As part of the application process all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions you may reach out to

We are passionate about honoring our employees identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race color national origin religion political affiliation sex (including pregnancy) sexual orientation gender identity age disability marital status or veteran status. The company will provide accommodation to applicants including those with disabilities during the recruitment process following applicable laws.

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Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.