VP, Head of Social Content

At GSD&M were on a mission to build First & Only brands meaning the first to do it and the only ones who can. Were able to do this because we set a high bar for ourselves and our work. We care about what we put out in the world. Were humans who like other humans. Our ideas make a difference. Shift culture. Create a smile. Inspire change. Initiate belly laughs. Deepen our understanding of the world and ourselves. We grow. We learn. We get better. We do it all over again. Because thats what it takes to build and be First & Only.

• DEPARTMENT: Social
• REPORTS TO: SVP Head of Social
• TRAVEL: Up to 15%
• FLSA STATUS: Exempt
• SUPERVISORY RESPONSIBILITIES: Yes
• LOCATION: Austin

The Opportunity

GSD&M is looking for a VP Head of Social Content to lead the creative output of oursocial media practice. This is one of the most exciting roles weve had to fill in a while.

This isnt a manage the calendar and approve the posts job. This is a leadership role for someone who lives and breathes social-first storytelling someone who knows the difference between content that was adapted for social and content that was born for own our creative output across a portfolio of major brands lead a team of talentedcontent creators and be the connective tissue between our social and youve spent your career figuring out how to make great work happen no matter thebudget the timeline or the creative brief we want to talk.

What Youll Do

Lead Creative Output

• Own the quality vision and direction of social content across our client portfolio
• Champion platform-native social-first creative thats designed to stop the scrolland drive real engagement
• Bridge the gap between GSD&Ms creative department and the realities of socialtranslating big brand ideas into work that actually performs in-feed
• Set the bar for what great looks like then help your team clear it

Build and Develop the Team

• Directly manage a team of five social content creators with responsibility for theirgrowth output and day-to-day direction
• Foster a culture of creative ambition craft and accountability
• Partner with the Head of Social Media on team development hiring andcapability building

Drive Production Excellence

• Lead end-to-end production of video content episodic series and platform-nativeformats across a diverse portfolio of consumer brands from concept throughdelivery
• Know when to build in-house and when to bring in outside partners and how tomanage both effectively
• Navigate legal business affairs and brand approvals without losing momentum
• Make smart creative decisions within budget constraints without sacrificingquality

Elevate Influencer & Creator Work

• Partner with our influencer and external creator teams to ensure partnershipsdeliver on-brand high-quality creative outcomes
• Develop frameworks and feedback processes that get the best out of creatorrelationships

Be a Client & Creative Leader

• Present and sell work with confidence and conviction
• Develop strong client relationships built on trust creative expertise and results
• Stay ahead of platform trends emerging formats and cultural moments andbring that knowledge into the work

What You Bring

• 10 years of agency experience with a significant chunk of that in socialcontent video production or content-forward creative roles
• A portfolio of work that proves you understand how social platforms actuallywork not just in theory but in practice. Deep hands-on experience with TikTokInstagram and YouTube is a must
• Deep fluency in video production and episodic content formats
• The operational instincts to manage production partners budgets and approvalswithout losing the creative thread
• Experience working with influencers and external creator partnerships
• Strong communication and presentation skills; you can sell an idea as well asyou can make one
• A bias for action and a track record of figuring it out whatever it is

Who You Are

Youre a social native who also understands brand. Youve sat in enough briefings toknow what the brief really means and youve been in enough edit bays to know whensomething isnt quite there yet. Youre energized by the challenge of making platform-first work that clients are proud of. Youre not precious about process but you arepassionate about craft. And you know how to lead people toward great work not bydoing it all yourself but by creating the conditions for your team to thrive.

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At GSD&M inclusion is our superpower. An inclusive environment where diverse perspectives are encouraged and empowered makes the work better makes our agency better and ultimately makes the industry better. Thats why were proud to be recognized by the Advertising Federations Mosaic Awards year after year for our efforts in diversity equity and inclusion.

We consider ourselves lucky. Every day we wake up and get to build First & Only brands in an inclusive environment where everyone matters all while enjoying generous benefits plenty of time off and opportunities for growth whether youre just starting out or have been in the biz for a while.

GSD&M is an equal opportunities employer and will never favor or discriminate against anyone based on their age gender ethnicity sexual orientation disability pregnancy or maternity religion or belief marriage or civil partnership gender identity expression or realignment. If you require a medical or religious accommodation during the job application process please reach out to for support.

This role requires regular in-office presence with a minimum of three days per week to engage and collaborate in in-person team interactions and meetings as required.