VP, Growth Marketing

Step into Next Health where innovation meets longevity. Established over nine years ago we have grown into a leading force in functional medicine and wellness across the United States driven by an unwavering mission to advance health optimization and longevity. We are not just leaders in health optimizationwe are pioneers.

At Next Health our mission is more than a statement; it is a commitment to transforming lives. Through groundbreaking functional medicine practices we empower individuals to unlock their fullest potential enhancing vitality performance and long-term well-being. With a relentless focus on leveraging the latest advancements in health science and technology we guide our clients in taking their health to the next level.

As Vice President of Growth Marketing at Next Health you will be responsible for architecting and scaling the full growth engine of the organizationdriving predictable measurable and efficient demand generation across all markets locations and membership tiers.

You will own the systems strategy and execution that translate marketing investment into revenue performance including acquisition conversion retention and lifetime value. This role is central to enabling Next Healths expansion from a leading health optimization brand into a nationally scaled data-driven healthcare platform.

In this role you can expect to:

• Own all marketing data reporting and performance intelligence as the single source of truth.
• Build and maintain executive dashboards across funnel channel creative and location performance.
• Define KPI frameworks (CAC LTV ROAS MER payback period contribution margin conversion rates attribution).
• Ensure data integrity across web CRM app paid media and analytics systems.
• Partner with Finance and Operations to align marketing and business performance reporting proactively surfacing insights and performance risks or opportunities in real time.
• Own strategy budget allocation and performance across all paid channels (Meta Google TikTok programmatic CTV influencer).
• Set CAC and ROAS targets aligned with unit economics.
• Continuously optimize budget allocation based on performance data.
• Own attribution modeling and measurement infrastructure.
• Own full funnel performance from prospect to member to advocate.
• Optimize conversion at every stage of the customer journey.
• Improve landing pages lead capture flows and consult booking systems.
• Build scalable lead nurture programs across email SMS and lifecycle channels.
• Run continuous A/B and multivariate testing across web app and funnels optimizing creative copy offers and user experience for conversion.
• Scale learnings across channels and touchpoints.
• Own the marketing technology ecosystem (CRM CMS analytics app dashboards booking systems).
• Define the martech roadmap and integration priorities.
• Ensure all systems support both conversion and clean data capture.
• Own member lifecycle from acquisition through retention reactivation and advocacy.
• Build segmented email SMS push and in-app engagement programs.
• Drive upsell cross-sell referrals and reactivation.
• Partner with operations on retention and engagement strategies.
• Partner with Brand/Creative to develop high-performing performance creative.
• Build rapid testing and iteration frameworks for creative scaling.
• Use performance data to continuously improve creative output.
• Own SEO strategy across corporate and location pages.
• Manage Google Business Profiles and local search performance for all locations.
• Oversee reputation management and review generation.
• Drive organic authority in the longevity and health optimization category.
• Build scalable marketing playbooks for corporate and local execution.
• Support franchisees and General Managers with tools training and reporting.
• Lead local campaigns grand openings and co-op marketing programs.
• Deliver consistent performance reporting across all locations.
• Own all external marketing agencies and vendor relationships.
• Define KPIs scopes and performance accountability standards.
• Evaluate optimize and replace partners based on performance.
• Manage contracts and marketing vendor budgets.
• Own full marketing budget planning allocation pacing and reconciliation.
• Build revenue-linked forecasting models tied to spend and unit economics.
• Present ROI and performance accountability to executive leadership.
• Deploy AI across paid media creative lifecycle segmentation and reporting.
• Implement automation to improve efficiency testing velocity and personalization.
• Continuously evaluate and integrate emerging AI tools.
• Build systems that scale output without increasing manual workload.
• Partner with Brand Creative Operations Finance and Technology teams.
• Align marketing strategy with company growth and operational execution.
• Support executive leadership with reporting insights and growth strategy.

We are seeking a VP Growth Marketing who possesses:

• 5 years of growth marketing experience with ownership of paid media budgets CRM conversion infrastructure and performance reporting at a consumer brand.
• Bachelors degree required preferably in Marketing Business Economics or a related quantitative field.
• Hands-on command of paid media platforms (Meta Google TikTok programmatic) and analytics tools (GA4 attribution platforms Looker Domo or equivalent BI tools).
• Proven experience building dashboards defining KPI frameworks and presenting performance to executive leadership.
• Deep fluency in CAC LTV payback period ROAS MER and contribution margin with the ability to defend these metrics to a CFO.
• Experience managing or leading digital agency relationships.
• Strong ability to partner with Brand and Creative teams without compromising performance outcomes.
• Working knowledge of CRM platforms marketing automation CMS systems and consumer app growth (push in-app lifecycle).
• Experience with SEO local search and reputation management.
• Demonstrated experience using AI tools in marketing workflows including creative production paid media optimization lifecycle marketing content generation and reporting automation.
• Background in premium consumer health wellness fitness beauty or DTC categories preferred.
• Experience scaling multi-location or franchise brands preferred.
• Familiarity with longevity biohacking or health optimization preferred.

We are a patient-centered healthcare organization built on excellence compassion and teamwork. We offer:

• Competitive compensation package
• Growth opportunities as we expand nationally
• Supportive and inclusive work environment
• Meaningful work improving patient health and longevity outcomes
• Performance-based incentives (where applicable)
• Healthcare coverage
• 401(k) retirement savings plan
• Paid time off
• Employee discounts
• Training and development opportunities
• Wellness resources

The expected compensation for this position is $165000 $185000 per year plus benefits and bonus potential.

Final compensation may vary based on experience qualifications skills and other job-related factors. Additional elements of the total compensation package may be offered depending on role placement. Full benefit details will be provided upon offer of employment.