VP, Group Experience Strategy

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Wildtype is a sister agency of Remedy Edge within Omnicom Health. This position may appear under Remedy Edge for application purposes; however the role is exclusively with Wildtype.

Wildtype runs like no other. As the most Agile full-service agency in healthcare we arent beholden to ritual. Powered by diverse ideas knowledge and people our unique creative process is a force of nature removing obstacles between brand and growth in wild new ways.

YOU ARE THE DISRUPTION DRIVER Youve always understood that to be disruptive is better than to be conventional. To pursue challenges is more admirable than to be complacent. You dont settle and you wont let your team or your clients accept less than the best that their capabilities allow. And you routinely remind them that whats possible should never be underestimated.

The status quo exists to be examined and defied. You build strong relationships with your clients and help them to embrace this idea and realize the true potential of their brands. You refuse to accept this is how weve always done it and push instead for how has it never been done You establish new models and approaches that introduce unexpected solutions to brand challenges. And your leadership gives your team and your clients the confidence to reach outside the familiar.

The Vice President Group Experience Strategy is a senior strategic leader responsible for shaping governing and advancing omnichannel customer engagement strategy across complex brands portfolios and client assignments.

The VP builds upon the core responsibilities of the Director role including communications planning customer journey strategy activation planning strategic briefing tactical planning measurement and strategic stewardship while operating at a higher level of client leadership program complexity cross-functional orchestration and organizational influence.

The VP serves as a senior omnichannel advisor to clients and as a coordinating force across agency disciplines and external partners. As a senior owner of the master omnichannel plan the VP ensures that Brand Strategy Creative CRM Media Analytics Data Technology Field and other partners contribute to a coherent customer experience rather than independent channel strategies.

The VP is also responsible for advancing the agencys omnichannel capabilities including sophisticated triggered engagement personalization dynamic content data-enabled experiences measurement and optimization and AI-enabled strategic solutions.

• Lead omnichannel strategy across complex brands portfolios launches or priority client engagements.
• Ensure high-level brand strategies are translated into clear behavioral objectives communications strategies customer journeys and activation plans.
• Challenge teams to maintain customer- and behavior-led planning rather than channel-first or tactic-first thinking.
• Establish a coherent strategic narrative connecting business objectives customer needs barriers content channels data tactics and measurement.
• Identify gaps redundancies conflicts and opportunities across the broader omnichannel ecosystem.
• Provide senior strategic oversight and quality control across oCX workstreams.

• Serve as a trusted senior omnichannel advisor to marketing leaders and other client stakeholders.
• Provide informed perspectives on customer engagement content strategy journey design channel orchestration personalization data measurement and emerging technologies.
• Lead complex strategic discussions where the appropriate path forward is not predetermined.
• Help clients evaluate tradeoffs among customer need business priority data availability channel capability regulatory constraints and operational feasibility.
• Proactively identify opportunities to strengthen the clients overall omnichannel model.
• Position oCX Strategy as a consultative business partner rather than a downstream tactical function.

• Serve as a central strategic coordinating force across Brand Strategy Creative Media CRM Analytics Data Technology Account Field and other disciplines.
• Lead collaborative planning with external media CRM technology analytics and other agency partners.
• Protect the integrity of the master omnichannel strategy across partner workstreams.
• Clarify the strategic role each channel and discipline plays within the intended customer experience.
• Resolve disconnects across independently developed plans and ensure that messaging sequencing targeting data and measurement operate as parts of a unified system.
• Establish planning frameworks and governance approaches that improve cross-agency coordination.

• Oversee development of communications plans that translate brand objectives into prioritized customer behaviors barriers and content strategies.
• Guide teams in identifying the highest-value behavioral opportunities and focusing investment accordingly.
• Lead or oversee complex journey strategies involving multiple audiences treatment stages decision points or channels.
• Ensure journey mapping produces actionable implications for content activation data and measurement rather than functioning only as a descriptive artifact.
• Facilitate senior-level client workshops addressing customer experience and engagement strategy.

• Lead the planning of sophisticated omnichannel programs involving personalization dynamic content behavioral triggers and real-time or near-real-time data.
• Define engagement models that adapt communications based on customer attributes behaviors journey stage engagement history or other available signals.
• Partner with CRM Media Data Technology and Analytics specialists to translate strategic intent into executable orchestration and decisioning models.
• Define the strategic logic behind triggered programs including trigger conditions audience states sequencing channel roles and intended behavioral outcomes.
• Evaluate whether advanced technology or data capabilities create meaningful customer value before recommending implementation.
• Ensure complex programs remain strategy-led rather than technology-led.

• Partner with Analytics leadership to establish measurement frameworks tied to customer behavioral and business objectives.
• Define strategic KPIs hypotheses and learning agendas for major omnichannel initiatives.
• Lead interpretation of performance findings from a customer experience and behavioral perspective.
• Translate analytics into strategic recommendations across messaging content audiences sequencing channels and triggers.
• Encourage a continuous learning model in which omnichannel strategy evolves as new performance and customer data become available.
• Help clients distinguish between reporting activity and actionable strategic insight.

• Develop mastery of approved agency AI tools platforms and strategic applications.
• Identify opportunities to apply AI to insight generation customer research journey development content strategy analytics interpretation personalization and strategic workflows.
• Lead development of practical AI-enabled tools agents accelerators and repeatable strategic processes.
• Partner with appropriate technology data legal privacy and operational teams to evaluate feasibility and responsible use.
• Help establish standards for rigorous and responsible AI use within oCX Strategy.
• Monitor emerging technologies and determine where they have credible applications within pharmaceutical customer engagement.

• Establish expectations for the quality clarity and consistency of strategic work across assigned accounts.
• Ensure high-priority briefs clearly articulate customer objectives behavioral goals content strategy tactical role and relevant mandatories.
• Resolve complex strategic questions that emerge during creative and tactical development.
• Maintain continuity between upstream strategic intent and downstream execution.
• Ensure individual tactics and programs remain connected to the larger omnichannel system.

• Lead or oversee omnichannel components of annual planning tactical planning launch planning and major strategic initiatives.
• Shape the customer engagement architecture that informs tactical recommendations and investment decisions.
• Evaluate proposed tactics against customer needs behavioral objectives journey opportunities channel roles and measurement priorities.
• Lead strategic workshops ideation sessions and cross-functional planning discussions.
• Partner with Brand Strategy leadership to ensure productive integration between upstream brand strategy and downstream activation and engagement strategy.

• Advance the agencys oCX methodologies frameworks tools and ways of working.
• Establish standards for strategic rigor and quality across the discipline.
• Contribute materially to new-business pitches organic growth initiatives capability presentations and strategic POVs.
• Identify opportunities to expand client relationships through new omnichannel capabilities customer engagement programs or strategic consulting.
• Translate emerging customer technology and industry trends into differentiated and commercially relevant agency offerings.

• Apply deep understanding of the pharmaceutical operating environment to advanced omnichannel programs.
• Ensure strategies appropriately account for MLR requirements promotional regulations approved claims privacy consent customer data governance and technology constraints.
• Guide teams and clients in navigating the implications of regulated healthcare communications.
• Balance customer-centric innovation with regulatory operational and organizational feasibility.

The VP is expected to lead oversee or provide senior stewardship for:

• Master omnichannel strategies
• Communications and behavioral frameworks
• Complex customer journey architectures
• Portfolio and annual activation plans
• Advanced triggered engagement programs
• Personalization and dynamic-content strategies
• Data-enabled engagement and decisioning frameworks
• Cross-agency orchestration models
• Measurement and learning agendas
• Optimization strategies
• AI-enabled strategic tools and accelerators
• Annual planning and launch strategies
• Executive workshops and client POVs
• Capability development and new-business strategy

KNOWLEDGE SKILLS & ABILITIES

• 10 years experience in Engagement Strategy or Customer Experience Strategy within an advertising agency environment
• Prior experience working with pharmaceutical clients and knowledge of regulatory issues and the medical professional omnichannel ecosystems are required. Oncology or Rare Disease experience is highly desirable.
• Extremely strong written and verbal communication skills including presenting in high pressure situations; multiple years experience presenting in new business pitch settings.
• Must be a good active listener with a collaborative working style.
• Ability to independently run workshops in Zoom Stormz Miro and/or other online collaboration platforms preferred and to train others how to do so as well

COMPETENCIES

• Must be highly accountable for deliverables while displaying the highest levels of personal integrity and a willingness to work constructively through any conflicts that arise.
• As a leader of a team the Vice President Group Experience Strategy must be able to take a high-level long-term view of their portfolio of work assessing its current and future needs in terms of strategy and staffing
• The Vice President Group Experience Strategy must balance shifting responsibilities as they manage and review work by junior staff while still maintaining the quality of their own deliverables. An ability to prioritize and be flexible is crucial here to ensure that both management and day-to-day work is balanced.

The range below represents the low and high end of the base salary someone in this role may earn as an employee of an Omnicom Health Group company in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience training associated responsibilities and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.

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Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed and were focused on developing diverse teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you.

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Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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