VP Global Social Commerce

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Overview

SharkNinja is building the future of social commerceand we need the person who will own it. TikTok Shop is our fastest-growing channel in the Americas and this role is its executive architect. The VP Americas TikTok Shop & Global Social Commerce Strategy will define the global strategy build the infrastructure and drive GMV across TikTok Shop in the Americas while setting the global direction for live commerce and new market launches across TikTok Facebook Instagram YouTube Social Commerce and whats next. This is a high-visibility enterprise-impact role reporting directly to the SVP Global Direct to Consumer.

Heres What This Role Delivers

Americas TikTok Shop & Live Commerce

• Own TikTok Shop across the Americas: affiliate strategy live selling operations creator activation product prioritization and promotional architecture.

• Build and scale our live commerce capability across the Americas: cadence on-screen talent and real-time performance optimization.

• Develop a TikTok Shop playbook rooted in Americas performance that can be adopted and localized by regional teams in non-Americas markets.

• Maintain a direct partnership with TikTok to access new features beta programs and co-marketing opportunities before anyone else.

Global Social Commerce Strategy

• Define and execute the full global social commerce strategy across platformsintegrating organic paid creator commerce and shoppable content into one consumer journey.

• Own the annual and quarterly planning cycle: channel-level beacons KPIs and investment allocation tied directly to revenue targets.

• Set global strategic direction for live streaming and social commerceestablishingstandards best practices and performance benchmarks that all regionsoperateagainst.

• Identify pilot and scale new platform opportunities with speed and discipline.

New Market Launches

• Lead the global strategy and launch framework for new social commerce market entriesdefining the sequencing platform prioritization and go-to-market approach for SharkNinjas expansion of social commerce stores into new geographies.

• Partner with regional leads to ensure new market launches are set up with the right infrastructure creator ecosystems and commercial targets from day one.

• Build a repeatable market launch playbook that reduces time-to-revenue in each new geography.

Global Social Affiliate Programs & Strategy

• Build and lead a high-performing globalcreatorcommerce ecosystemrecruiting and activating affiliates at scale with frameworks that drive attributable GMV.

• Define global creator tiering commission structures and performance incentives that maximize ROI across all markets.

• Separate brand-building creator value from direct commerce conversionandoptimizeboth.

• Partner with regional teams to localize affiliate programs whilemaintainingglobal consistency in measurement and performance standards.

Cross-Functional & Commercial Leadership

• Serve as the ELT-facing executive for social commerce business reviews investment cases and quarterly performance readouts.

• Partner with Brand Performance Media Retail DTC Finance and NPD teams to embed social commerce in every GTM plan.

• Align regional leaders to global strategy while empowering them to adaptforcultural and platform nuance outside the Americas.

Measurement & Innovation

• Own the global measurement framework: GMV ROAS conversion rate affiliate attribution and audience growthwith dashboards that enable real-time decisions.

• Build a continuous test-and-learn agenda that pushes SharkNinjas social commerce maturity forward quarteroverquarter.

What Youll Bring

• Demonstrated experience owning and managing a $100M P&L with direct accountability for revenue targets investment allocation and commercial outcomes.

• 12 years in social commerce digital commerce or performance marketing with meaningful P&L or revenue ownership.

• Proven hands-on TikTok Shopexpertiseaffiliate programs live selling creator ecosystem development preferably with Americas market depth.

• Track recordof buildingcreatoror affiliate commerce programs that generate measurable attributable revenue at scale.

• Experience designing and executing market launch strategies for new geographies or platforms.

• Commercial instincts that translate to GMV conversion rates and LTVnot just reach and engagement.

• Experience in high-growth consumer products CPG or lifestyle categories (electronics beauty home preferred).

• Exceptional cross-functional leadership; able to influence and align at the ELT level.

• Global experience with the ability to set strategy centrally while enabling regional execution.

• Builder mentalityyouvestood up teams infrastructure and programs from scratch before.

Success in This Role Looks Like

• TikTok Shop becomes SharkNinjas fastest-scaling revenue channel in the Americas with a repeatable playbook that accelerates non-Americas adoption.
• New market social commerce launches follow a disciplined repeatable framework that shortens ramp time and improves early GMV performance.

• Social commerce is embedded in global GTM planningnot treated as a bolt-on.

• SharkNinja is recognized as a benchmark social commerce brand by our platform partners and the industry.

Our Culture

At SharkNinja wedontjust raise the barwe push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible push boundaries and deliver results that others only dream of. If you thrive on breaking out of your swim laneyoullbe right at home.