VP, Corporate Marketing

SUMMARY OF POSITION

The Vice President of Corporate Marketing is responsible for leading Perry Homes enterprise marketing strategy and corporate brand platform across all markets. This role oversees brand stewardship demand generation digital and performance marketing CRM/lifecycle marketing content creative marketing operations analytics and field marketing alignment to strengthen brand relevance improve lead quality increase customer engagement and support business growth. The ideal candidate is a strategic data-driven marketing executive with strong residential homebuilding real estate consumer brand or multi-market experience; proven success leading high-performing teams; and the ability to translate enterprise strategy into market-level execution.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Develop and lead the corporate marketing strategy aligned with Perry Homes growth objectives sales priorities customer experience goals and long-term brand positioning.

Own and steward the Perry Homes brand ensuring consistent messaging visual identity tone and customer experience across all markets communities campaigns collateral websites signage and communication channels.

Lead integrated marketing planning across paid owned and earned channels including digital advertising SEO/SEM social media content email/CRM events print direct mail public relations and sales enablement.

Drive demand generation and customer acquisition strategies that improve lead volume lead quality conversion pipeline visibility and return on marketing investment.

Partner closely with Sales Customer Experience IT Finance Operations and field/divisional leaders to align corporate marketing strategy with market-specific business needs community launches inventory priorities and buyer insights.

Oversee marketing analytics campaign measurement attribution dashboards budget tracking and executive reporting; use data to identify trends optimize performance and guide decision-making.

Lead the marketing technology roadmap including CRM marketing automation website performance content platforms AI-enabled tools and process improvements that increase speed quality personalization and operational efficiency.

Guide consumer research competitive intelligence segmentation market positioning and customer journey insights to inform brand strategy campaign planning product messaging and market activation.

Manage and develop a high-performing team across corporate marketing disciplines such as brand creative digital media social content marketing operations analytics and sales support.

Provide leadership coaching performance management and professional development to marketing team members while building a culture of accountability collaboration innovation and service.

Manage external agencies media partners vendors influencers and strategic partners to ensure quality work brand alignment cost discipline and measurable business outcomes.

Develop and manage the marketing budget allocate resources effectively evaluate agency and media spend and ensure marketing investments support business priorities and deliver measurable results.

Ensure marketing materials and campaigns meet brand standards advertising guidelines data privacy expectations and applicable company policies.

Stay current on homebuilding real estate consumer digital media technology and marketing trends to identify new opportunities and innovative approaches.

Prepare and present marketing strategies business reviews performance insights and recommendations to executive leadership with polish clarity and sound business judgment.

Frequently complete projects on short notice and within time-sensitive business cycles while maintaining a high level of decorum and professionalism.

CORE COMPETENCIES

Excellence

Customer Service

Integrity

Teamwork

Giving Back

LEADERSHIP COMPETENCIES

Models Leadership

Takes Ownership

Adapts & Adjusts

Connects & Serves

Develops Talent

Communicates with Impact

Thinks Strategically

Drives for Excellence

Improves & Innovates

JOB COMPETENCIES

Enterprise Marketing Strategy

Brand Stewardship

Digital and Performance Marketing

Marketing Analytics and Business Acumen

CRM/Lifecycle Marketing and Customer Experience

Communication/Building Relationships

Performance Management

Creativity/Innovation

Decision Making

SUPERVISORY RESPONSIBILITIES

This position directly supervises personnel in the Corporate Marketing department.

QUALIFICATIONS

Bachelors Degree with concentration in Marketing Communications Advertising Business or related field preferred; MBA or advanced degree a plus.

Requires 10 years of progressive marketing experience including significant senior-level marketing leadership and people management experience.

Experience in residential homebuilding real estate development consumer products/services multi-location retail or another consumer-facing multi-market environment preferred.

Proven track record developing and executing brand digital performance marketing customer acquisition CRM/lifecycle and integrated campaign strategies that deliver measurable business results.

Demonstrated ability to lead develop and inspire multi-disciplinary teams and to work effectively with field/divisional leaders and executive stakeholders.

Strong analytical and business acumen with experience translating marketing data customer insights funnel performance and ROI metrics into actionable recommendations.

Experience managing marketing budgets agency/vendor relationships media plans creative production and digital marketing investments.

Knowledge of modern marketing platforms and tools including CRM marketing automation web analytics digital advertising platforms social media management and reporting/dashboard tools preferred.

Polished executive presence with strong presentation written communication interpersonal and relationship-building skills.

Demonstrated computer skills including a working knowledge of MS Office products including Outlook Excel Word and PowerPoint.

Current valid Drivers License with acceptable driving record.

WORK AVAILABILITY

Regular predictable attendance is an essential function of this position.

Must be regularly available and willing to work at least full workdays from Monday through Friday and such other hours as the Company determines are necessary or desirable to meet business needs.

PHYSICAL DEMANDS

While performing this job the employee may occasionally be required to stand; use hands to finger handle or feel; write; sit; use a computer; reach with hands and arms; climb or balance; stoop kneel crouch or crawl; talk and hear; and lift and/or move up to 25 pounds.

The employee may rarely lift and/or move up to 40 pounds. Specific vision abilities required by this job include visual perception depth perception and the ability to adjust focus.

WORK ENVIRONMENT

While performing the duties of this job the employee typically works in an air-conditioned office environment; however on occasion the employee must go outside the office and may be in non-air-conditioned environments for short periods of time.

Health & Wellness

• Medical Dental & Vision Coverage
• Employee Assistance Program (EAP)
• Fitness Reimbursement

Financial Planning

• 401(k) with Company Match
• Company-Paid Life & Disability Insurance
• Supplemental Coverage Options

Time Off & Life Balance

• PTO & Paid Holidays
• Leave of Absence Programs

Family & Lifestyle

• Perry Homes Family College Fund
• New Home & Employee Discounts
• Pet Perks Travel Assistance & More

***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***

Perry Homes is an Equal Opportunity Employer

Disclaimer:Recruitment Fraud Any communication regarding job opportunities from our organization will be initiated through official channels only including our company email domain @ and verified social media accounts. We advise candidates to exercise caution and refrain from sharing personal or sensitive information with any party claiming to represent our company outside of these channels. We do not at any early stage of recruitment process solicit personal information (e.g. passport and bank account info) financial details or any form of payment (e.g. application fee). If you receive suspicious communications encounter job postings that appear fraudulent or want to confirm any employment postings please contact

Required Experience:

Exec