VP Brand Marketing

The Role

Plexus is entering an important next chapter of growth and brand evolution. With continued investment in innovation science and the gut health category we have an opportunity to reintroduce Plexus to the marketplace and build a distinctive relevant credible brand built for the future.

The Vice President Brand Marketing will lead that transformation.

Reporting to the Chief Marketing Officer this executive will define and elevate how Plexus looks sounds and shows up globally. The VP will establish a compelling brand identity and narrative translate that strategy into exceptional consumer and Ambassador experiences and ensure consistent execution across every major touchpoint.

This role is not limited to brand stewardship. We are looking for a builder and change leader who combines exceptional creative judgment with commercial discipline. The successful candidate will strengthen the brand while showing how brand strategy contributes to customer acquisition loyalty retention engagement and long-term growth.

Because the success of Plexus independent sales force is central to our mission this leader must also understand how to build a consumer-relevant brand that gives our ambassadors a powerful credible and compelling story to share.

Employee Value Proposition

Plexus is at an inflection point. We are investing in innovation and science and strengthening our position in gut health and wellness. The foundation exists but there is significant opportunity to elevate how the brand is expressed and experienced.

For the right brand leader this is a rare opportunity to help shape a global brand rather than simply inherit one.

Over the next several years our ambition is for substantially more consumers to know who Plexus is understand what makes us different and recognize the brand for its distinctive point of view products science community and impact.

The VP Brand Marketing will have the executive sponsorship and organizational reach to help make that happen.

Key Performance Objectives

1. Define and Elevate the Plexus Brand

Within 90120 days establish a differentiated global brand strategy defining Plexus positioning ideal customer visual identity voice and story.

2. Transform How Plexus Shows Up

Within 6 months elevate the brand look feel voice and creative execution across digital social product field and experiential touchpoints.

3. Build a Modern Social and Campaign Engine

Develop an integrated marketing and social strategy that creates culturally relevant storytelling drives engagement and brings brand and product priorities to life.

4. Drive Brand-Led Business Growth

Connect brand strategy and marketing investments to customer acquisition loyalty repeat purchase retention and Ambassador engagement.

5. Build a High-Performing Brand Organization

Build and lead the team capabilities agency partnerships and operating model required to deliver the future Plexus brand.

Performance Accountabilities

• Own the Global Brand: Establish and maintain clear standards for Plexus positioning visual identity voice and storytelling ensuring consistent execution across markets and channels.
• Turn Strategy into Results: Translate CMO and business priorities into focused brand strategies campaigns and initiatives with clear objectives timelines and measures of success.
• Raise the Creative Bar: Set a high standard for creative excellence and ensure work is distinctive emotionally compelling consumer-relevant and aligned with the Plexus brand.
• Drive Cross-Functional Execution: Build strong partnerships across Product Digital Sales Communications and international markets to deliver integrated initiatives on time and with measurable impact.
• Champion the Customer and Ambassador: Use customer insights field feedback and performance data to improve brand experiences storytelling and engagement.
• Balance Global Consistency and Local Relevance: Establish clear brand guardrails while partnering with international leaders to determine where localization will improve market effectiveness.
• Build and Lead a High-Performing Team: Establish clear expectations and accountability develop talent address performance gaps and create a culture of speed ownership collaboration and continuous improvement.
• Measure and Optimize Performance: Establish meaningful brand and marketing KPIs regularly evaluate results and adjust strategies and investments based on performance and business impact.

Performance Qualifications

• Build and transform brands: 15 years of progressive brand marketing experience with a track record of repositioning modernizing or scaling consumer brands ideally within health wellness and gut health space.
• Lead at the executive level: 5 years in senior leadership (VP) with demonstrated success setting strategy influencing executives and translating business priorities into measurable marketing outcomes.
• Create distinctive brand experiences: Proven ability to elevate brand positioning visual identity voice storytelling and creative execution across multiple channels and customer touchpoints.
• Drive measurable growth: Demonstrated success connecting brand and marketing strategies to outcomes such as awareness acquisition engagement loyalty repeat purchase and retention.
• Build high-performing teams: Proven experience leading and developing multidisciplinary brand and creative teams across design content copy video social and integrated campaigns.
• Operate globally and cross-functionally: Demonstrated ability to partner across Product Digital Sales and international markets while balancing global brand consistency with local market needs.
• Combine creative judgment with commercial discipline: Exceptional taste and storytelling instincts paired with strong analytical skills business acumen urgency and accountability for results.
• Education: Bachelors degree required; MBA masters degree or equivalent advanced education preferred.

About Plexus

Founded in gut health. Experts in microbiome. Plexus Worldwide headquartered in Scottsdale Arizona is a renowned direct-selling company recognized as a top employer. Over the past 18 years Plexus has dedicated itself to promoting hope health and happiness through its scientifically backed innovative dietary supplements weight management products and personal care products sold primarily through Plexus Brand Ambassadors. As a six-time Best Places to Work awardee Blue Zone-approved employer and an AZ Most Admired Company Plexus prides itself on its robust organizational culture and commitment to community support and philanthropy. Our team is driven by a shared mission to empower individuals to achieve their health and wellness goals while offering additional income through the sale of products. Join us to be part of a team that values people innovation wellness and community impact.

Benefits

• Highly rated and competitive medical plans.
• 401 (k) with company match and immediate vesting.
• 1-on-1 personalized health coaching.
• Many other voluntary benefits.

To learn more about Plexus Worldwide please review our careers page at more about our One Plexus culture. Watch this short video to see how our values people and purpose come together to make Plexus a great place to grow and make an impact. you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process please get in touch with us directly at .

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