Vice President, Strategy

Strategic Leadership

• Own the overall media strategy planning approach and strategic direction across assigned accounts.

• Lead the development of integrated media strategies rooted in audience insights market dynamics businessobjectives and performance data.

• Guide strategic decision-making across channels investment allocation and media planning recommendations.

• Drive the annual planning process and oversee development of strategic deliverables.

• Serve as the senior point of contact for strategic questions recommendations and challenges related to client media investments.

• Collaborate with cross-functional leadership to ensure strategic alignment across all client deliverables.

• Champion innovation and continuous improvement in planning approaches tools and methodologies.

• Contribute thought leadership through POVs strategic frameworks and industry perspectives.

Client Leadership & Account Management

• Own senior-level client relationships and serve as a trusted strategic advisor.

• Partner with clients to shape marketing priorities businessobjectives and media investment strategies.

• Lead strategic discussions presentations and planning engagements with clients and agency partners.

• Anticipate client needs and proactively identify opportunities to improve business outcomes.

• Maintain accountability for account health strategic quality and client satisfaction.

• Serve as a point of escalation for strategic and client-related concerns.

Team Leadership & Talent Development

• Lead mentor and develop a high-performing Strategy team.

• Provide day-to-day leadership guidance and support to team members.

• Ensure clear roles responsibilities and adherence to agency processes and best practices.

• Oversee onboarding training performance management goal setting and career development.

• Foster an inclusive collaborative and accountable team culture.

• Support recruiting efforts through interviewing candidate evaluation and talent development initiatives.

• Develop future leaders through ongoing coaching and mentorship.

Cross-Functional Collaboration

• Partner closely with Activation Analytics Investment Ad Operations and Client Leadership teams to develop integrated solutions.

• Ensure teams are aligned on strategic priorities timelines deliverables and client expectations.

• Represent cross-functional perspectives in client and agency partner discussions when needed.

• Facilitate effective communication and collaboration across disciplines to drive strong business results.

Business Growth & Agency Leadership

• Partner with account and agency leadership toidentifyand pursue opportunities for organic account growth.

• Support business development efforts including new business pitches strategic workshops and agency initiatives.

• Encourage adoption of new agency capabilities products and solutions within client recommendations.

• Assistin scoping client work and evaluating resource needs in partnership with Business Management.

• Contribute to agency culture thought leadership and strategic excellence initiatives.

Knowledge &Expertise

• Deep understanding of pharmaceutical marketing and media strategy across HCP DTC Payer and broader healthcare audiences.

• Strong understanding of the marketing ecosystem and the strategic role of media in driving business outcomes.

• Deep cross-channel media planningexpertisewith a media-agnostic planning mindset.

• Ability to synthesize data research and insights into actionable strategic recommendations.

• Familiarity with media planning measurement and research tools including Clear Decisions and related platforms.

• Knowledge of emerging media trends healthcare marketing regulations and industry best practices.

• Proven ability to lead teams develop talent and drive strong business results.

• Demonstrated success managing complex client relationships and influencing senior stakeholders.

• Strong strategic thinking problem-solving and decision-making skills.

• Exceptional communication presentation and storytelling abilities.

• Proven ability to collaborate effectively across functions and disciplines.

• Strong innovation creativity and leadership capabilities.

Education & Experience

• 10 years of media planning and strategy experience.

• 6 years of leadership and people management experience preferred.

• Deep cross-channel media planning experience.

• Pharmaceutical healthcare or life sciences marketing experience strongly preferred.

• Experience leading integrated media strategies across complex brands and stakeholder groups.