Vice President-Sales

*This is a hybrid role based out of our HQ in Carlsbad -office expectation is 4 days a week.

ABOUT THE POSITION

prAna is a purpose-driven lifestyle brand rooted in movement mindfulness and connection to the outdoors. We create versatile sustainable apparel designed for individuals who live actively and intentionally. As we continue to evolve and grow we are seeking a transformational sales leader to accelerate our wholesale business and strengthen our position in the marketplace.

The Vice President of Sales will lead prAnas North American Wholesale business developing and executing a growth strategy that expands distribution deepens strategic account partnerships and drives profitable revenue growth. Reporting directly to the President this leader will serve as a key member of the executive leadership team helping shape brand strategy influence product and marketplace decisions and ensure strong cross-functional alignment across Sales Merchandising Product Creation Planning Marketing and DTC.

This role requires a leader who combines strategic thinking with commercial execution builds high-performing teams and thrives in a collaborative environment. The ideal candidate brings deep wholesale apparel experience exceptional relationship-building skills strong business acumen and a passion for creating winning outcomes for consumers customers and the brand.

HOW YOULL MAKE A DIFFERENCE

Drive Wholesale Growth Strategy

Develop simplify and execute a multi-year wholesale growth strategy that supports prAnas long-range business objectives and strengthens the brands market new growth opportunities across channels accounts and consumer segments while ensuring alignment with brand equity and distribution principles.

Build Strategic Customer Partnerships

Develop and maintain executive-level relationships with key wholesale partners serving as a trusted advisor and strategic business annual business planning joint growth initiatives and long-term account strategies that create mutual value and strengthen market and secure strategic opportunities that advance prAnas business objectives and consumer reach.

Influence Brand and Product Strategy

Serve as the voice of the marketplace and customer within the organization by partnering closely with Product Merchandising Planning Marketing and DTC teams to influence product assortments seasonal strategies and go-to-market plans.

Lead a High-Performing Team

Build develop and inspire a culture of accountability collaboration and continuous and develop talent while creating clear expectations and empowering team members to achieve ambitious goals.

Deliver Business Results

Own sales forecasting account planning and revenue targets across the wholesale business performance and proactively identify opportunities and disciplined execution and operational excellence to achieve revenue margin and profitability objectives.

WHO YOU ARE

• A strategic and commercially minded leader who sees opportunities where others see challenges.
• Optimistically aggressive in pursuing growth while maintaining strong relationships and brand integrity.
• A builder who thrives in dynamic environments and is energized by transformation.
• Highly collaborative and influential with the ability to align diverse stakeholders around a common vision.
• A strong communicator who can move seamlessly between executive strategy discussions and customer-facing conversations.
• A leader who balances accountability and compassion creating high-performing teams that consistently deliver results.

YOU HAVE

• 15 years of progressive sales leadership experience within the apparel active outdoor or lifestyle industry.
• Proven success leading and growing wholesale businesses with national accounts specialty retailers and strategic distribution partners.
• Deep understanding of apparel merchandising product creation marketplace dynamics and wholesale business models.
• Demonstrated experience developing long-range business strategies and translating them into measurable results.
• Strong executive presence with the ability to influence internal and external stakeholders at all levels.
• Experience leading teams through growth change and organizational transformation.
• Strong financial acumen including forecasting planning and profitability management.
• Bachelors degree in Business Marketing or a related field preferred.

SUCCESS IN THIS ROLE LOOKS LIKE

Success will be achieved by accelerating profitable wholesale growth while strengthening marketplace doing so you will build deeper more strategic partnerships with key accounts and influencing product and go-to-market decisions through strong marketplace will create a high-performing and engaged sales organization and help shape the future growth of the brand as a trusted member of the prAna leadership team.

#prAna

This job description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of the positions scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. If you need reasonable accommodation because of a disability for any part of the employment process please notify your recruiter.

Hiring Range: $214040 - $323972*Pay decisions are determined by multiple factors including what the market is paying a candidates capabilities and skills years of experience and internal equityAt Columbia Sportswear Company were proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical social/emotional financial career and community. Benefits that can protect your familys financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical dental vision life Insurance disability flexible spending accounts health savings account and an assortment of voluntary benefit offerings (accident critical illness hospital indemnity and legal services). In addition Columbia offers EAP which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application please reach out to with the Subject: Applicant Assistance Requested.