Vice President, Paid Search
Philadelphia, PA - USA
Job Summary
PHM is the leading health media agency in the US built for the modern healthcare experience. Here industry depth meets media scale where data becomes direction where creativity and storytelling bring truth to life and where orchestration replaces fragmentation.
Dedicated to making brands discovered PHM redefines what media can do through data content and creativity. Because in modern healthcare the brands that are found are the ones that lead. And when brands lead advantage follows. Go deeper. Be found.
- Provide vision direction management and support to individuals within the team to ensure their work aligns with our mission and goals
- Motivate and manages paid search and AEO teams in the creation development and execution of campaigns and AEO workstreams to meet/exceed client expectations
- Foster strong relationships with internal teams and client groups
- Develop action plans to achieve and measure success including defining metrics strategies for measurement and optimization AEO project roadmap evolution synergies between paid search and AEO.
- Advocate the value of holistic search (paid search and AEO) and help educate clients partners and internal teams on the latest developments and capabilities in this quickly evolving media channels
- Lead presentations to both clients and internal teams showcasing our vision for and the benefits of a holistic search approach with customized strategies for each client
- Introduces Process Development Input Quality Assurance and Best Practices Input
- Collaborates with other department leads to share ideas communicate service offerings and identify and deliver new solutions for clients
- Keeps senior management appraised of key client opportunities potential risks and other key nuances which affect the health of the business
- Prepares and presents staffing plansin conjunction with Performance department lead and Investment leads
- Develops a complete understanding of client goals markets needs and expectations
- Works within client relationships to champion initiatives that drive marketing decisions across all search/AEO related channels and those impacted by AEO efforts specifically
- Attends client meetings on ongoing basis interface as needed with key contacts client side during meetings and presentations
- Advocates across functional areas within client relationships (e.g. IT professionals marketing/product managers C-level executives) to develop rapport and deliver complex solutions
- Supports the development and documentation of methodologies and tools to improve operational efficiencies within the team and the group
- Embraces and encourages a culture based on team work collaboration and intellectual curiosity
- Motivates leads and manages internal teams working collaboratively to drive programs that meet our clients business objectives
- Establishes expectations and goals for team on performance marketing and thought leadership
- Minimum of 10 years of digital media experience
- 7 years years experience direct search campaign management
- 5 years people management experience
- 4 years managing external partner & client relationships
- HCP/DTC/Pharma experience
- SEO/AEO experience
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Exec
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more