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Vice President of Marketing & Sales
Job Location:
Job Location:
Dallas, TX - USA
Monthly Salary:
Not provided by the employer
Monthly Salary:
Posted:
6 August 2026 (30+ days ago)
Posted:
Application Deadline:
21 December 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Responsive recruiter
Benefits:
- Health insurance
- Paid time off
- Vision insurance
- Dental insurance
This position is critical to the ministry of Sky Ranch and contributes directly to our mission of leading youth and families to know and follow Christ. The Vice President of Marketing & Sales provides leadership and coordination of all Marketing and Sales Functions and is accountable for CRM analytics conversion attribution digital acquisition automation AI customer segmentation and ROI. This position develops and implements strategies and monitors and analyzes marketing and sales activity against goals. The Vice President remains current with evolving trends and continually evaluates new strategies platforms technologies and opportunities that can strengthen Sky Ranchs reach relevance customer engagement and revenue growth.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategic Leadership
- Provide strategic leadership and direction for all Marketing and Sales efforts across Sky Ranch.
- Develop implement and continuously refine a comprehensive integrated Marketing and Sales strategy aligned with Sky Ranchs mission vision strategic objectives and financial goals.
- Establish clear measurable goals and key performance indicators (KPIs) for Marketing and Sales and regularly evaluate performance against those objectives.
- Partner with the Executive Leadership Team (ELT) Senior Leadership Team (SLT) and Core Leadership Team (CLT) to develop strategies that support organizational growth program objectives customer engagement and ministry impact.
- Serve as the organizational champion for customer-centric thinking and ensure customer insights inform strategic and operational decisions.
- Identify emerging trends market opportunities competitive dynamics and changing customer behaviors that may impact Sky Ranchs future growth.
Sales & Revenue Generation
- Provide strategic leadership for Sky Ranchs sales efforts and establish a comprehensive revenue-generation strategy across all programs locations and geographies.
- Develop sales strategies that maximize enrollment occupancy revenue customer retention and lifetime customer value.
- Establish and manage sales pipelines conversion strategies forecasting processes and performance metrics.
- Ensure marketing and sales work together seamlessly throughout the customer acquisition and enrollment journey.
- Identify opportunities to expand existing markets penetrate new markets develop new audiences and increase participation across Sky Ranch programs.
- Develop strategies to increase customer retention repeat participation referrals and long-term engagement with Sky Ranch.
- Utilize customer market and financial data to make informed decisions regarding pricing promotions campaigns market expansion and resource allocation.
Marketing & Brand Leadership
- Provide organizational leadership for Sky Ranchs Marketing function including brand strategy market development digital marketing communications content public relations social media and customer engagement.
- Strengthen and protect the Sky Ranch brand and ensure consistent brand positioning messaging voice and visual identity across all channels programs locations and customer touchpoints.
- Develop and maintain a comprehensive marketing strategy that effectively communicates the unique value of the Sky Ranch experience and its ministry impact.
- Stay current with emerging marketing digital social media communications consumer behavior and technology trends and proactively evaluate their relevant and potential application to Sky Ranch.
- Monitor emerging digital platforms technologies artificial intelligence content strategies advertising methods and customer engagement practices to ensure Sky Ranchs marketing efforts remain current effective and competitive.
- Continuously assess and recommend new tools technologies channels and strategies that can improve brand awareness customer acquisition engagement conversion retention and overall marketing effectiveness.
- Oversee the development and optimization of Sky Ranchs digital presence including website digital advertising email marketing social media search content strategy and other emerging platforms.
- Ensure marketing decisions are informed by current market research customer insights analytics and measurable results.
Customer Experience & Engagement
- Develop a comprehensive customer journey strategy that strengthens the relationship between Sky Ranch and its customers from initial awareness through registration participation re-engagement and long-term relationship.
- Partner with program and operational leaders to identify opportunities to improve customer experience and remove barriers to participation.
- Utilize customer feedback research surveys analytics and other insights to continually improve customer experience.
- Develop strategies to strengthen customer loyalty referrals repeat participation and lifelong engagement with Sky Ranch.
- Identify opportunities to engage individuals and families across the various stages of the Sky Ranch relationship including childhood adolescence college adulthood and parenthood.
Team Leadership
- Provide direction leadership coaching and supervision to Marketing and Sales team members.
- Establish clear expectations goals accountabilities and performance measures for direct reports.
- Recruit develop coach motivate and retain high-performing team members.
- Create an environment that promotes collaboration innovation accountability professional growth and alignment around Sky Ranchs mission.
- Conduct regular performance reviews and provide ongoing feedback development and coaching.
- Build strong collaboration between Marketing Sales Programs Guest Services Development and other organizational functions.
Data Analytics & Technology
- Establish a culture of data-informed decision-making across Marketing and Sales.
- Develop dashboards and reporting processes that provide leadership with clear visibility into enrollment sales performance marketing effectiveness customer acquisition conversion retention revenue and return on investment.
- Evaluate marketing channels and campaigns based on measurable performance and return on investment.
- Evaluate marketing channels and campaigns based on measurable performance and return on investment.
- Leverage customer relationship management (CRM) marketing automation analytics artificial intelligence and other relevant technologies to improve effectiveness efficiency personalization and customer engagement.
- Ensure appropriate systems processes and data practices are in place to support effective sales and marketing operations.
Financial Management
- Develop and manage the Marketing and Sales budgets in alignment with organizational priorities and financial objectives.
- Monitor departmental performance against budget and revenue goals.
- Evaluate the return on investment of marketing and sales initiatives and make strategic recommendations regarding resource allocation.
- Partner with Finance and organizational leaders on forecasting pricing enrollment projections revenue planning and financial strategy.
Communication & External Representation
- Oversee the development of compelling consistent and mission-aligned marketing and communication materials.
- Represent Sky Ranch at appropriate community industry church partner and marketing events.
- Develop and maintain strategic relationships with churches organizations schools partners vendors and other key stakeholders.
- Serve as a visible ambassador for the Sky Ranch mission brand and ministry.
OTHER DUTIES AND RESPONSIBILITIES
- Maintain compliance with Sky Ranchs employee policies and procedures.
- Maintain compliance with all state and federal laws and regulatory requirements.
- Perform other duties as necessary.
FINANCIAL RESPONSIBILITY
- Responsible for the marketing and sales departmental budgets.
- Responsible for achieving established sales and revenue objectives.
- Responsible for monitoring and optimizing the return on investment of marketing and sales expenditures.
- Participates in organizational revenue forecasting pricing strategy enrollment projections and long-range financial planning.
QUALIFICATIONS:
EDUCATION
- Bachelors degree in marketing business communications sales advertising or a related field required.
- Advanced degree or relevant professional certifications preferred.
EXPERIENCE
- Minimum of ten years of progressive experience in sales marketing revenue generation business development or a related field.
- Demonstrated success leading and developing high-performing Marketing and Sales teams.
- Demonstrated experience developing and executing comprehensive multi-channel marketing and revenue strategies.
- Experience managing significant budgets and revenue objectives.
- Experience using data analytics CRM platforms digital marketing and marketing technology to drive measurable results.
- Experience in a multi-location multi-program hospitality recreation youth-serving nonprofit or consumer-focused organization is preferred.
- Experience working in a mission-driven or faith-based organization is preferred.
KNOWLEDGE
- In-depth understanding in the field of marketing sales public relations advertising or communications.
- Knowledge of principles and processes for providing excellent customer service. This includes customer needs assessment meeting quality standards for services and evaluation of customer satisfaction.
- Proficient working knowledge and ability to use various office software including but not limited to Microsoft Word Excel Outlook.
- Strong understanding of current and emerging digital marketing practices including social media email marketing search paid digital advertising content marketing marketing automation CRM analytics personalization and emerging platforms.
- Current knowledge of evolving consumer behavior digital trends marketing technology artificial intelligence social platforms and emerging communication channels.
- Ability to evaluate emerging trends and technologies and determine which are strategically relevant and appropriate for Sky Ranch.
- Knowledge of data analytics marketing attribution conversion optimization customer segmentation and return-on-investment measurement.
- Basic internet and social media skills.
SKILLS AND ABILITIES
- Demonstrated curiosity and commitment to staying current with emerging trends in marketing sales technology digital media consumer behavior and communications.
- Ability to anticipate changes in customer behavior and the marketplace and translate emerging trends into practical strategies and opportunities for Sky Ranch.
- Ability to distinguish meaningful strategic trends from short-term fads and make informed recommendations regarding new technologies platforms and marketing approaches.
- Ability to effectively manage staff in areas such as: selection development coaching motivation scheduling and performance evaluation.
- Proven successful leadership experience; ability to build unity amongst a team and motivate them to work together toward a common mission.
- Ability to hire train and motivate team members.
- Ability to relate positively influentially and sensitively to a broad spectrum of persons in a variety of multi-tiered relationships and settings to include but not limited to guests (youth and families) clergy and staff of various Christian churches and organizations of all sizes cultural identities and worship styles co-workers peers and board members.
- Excellent interpersonal skills and relationship building skills.
- Ability to plan manage and report budgets proficiently. Exceptional financial management skills.
- Ability to provide strategic and logistical planning and facilitate meetings as required.
- Ability to investigate and analyze information and draw conclusions.
- Ability to prepare moderately complex reports.
- Ability to exercise independent thinking and initiative.
- Ability to deal with complex situations or issues and make effective timely and appropriate decisions.
- Excellent organizational skills: ability to multi-task and manage a variety of tasks.
- Ability to maintain confidentiality.
- Ability to communicate the vision of Sky Ranch to both internal and external customers.
EXTERNAL CONTACTS
- Guests vendors and contractors.
IMPACT ON EQUIPMENT AND PROPERTY
- Office equipment.
PHYSICAL DEMANDS
- No or very limited physical effort required. Ability to use up to 20 pounds of force occasionally and/or up to 10 pounds of force frequently to move objects.
- Ability to grasp push pull carry or otherwise manipulate objects; ability to perform tasks requiring action of muscles or groups of muscles and foot and/or hand-eye coordination
- Requires some physical agility including but not limited to: bending for items below or reaching for items above the individual; crawling under desks; stooping and climbing step stools or ladder.
WORK ENVIRONMENT
- Works indoors in normal office environment majority of the time.
- Little to no exposure to physical risk.
OTHER
Commitment to Christian principles and teachings both professionally and personally. Must be able to fully support Sky Ranchs Doctrinal Statement. An active membership in a church whose spiritual beliefs are aligned with Sky Ranchs Doctrinal Statement.
Commitment to Sky Ranchs Vision Mission Values (Who We A.R.E.) and Principles (WOW Factor Stewardship and Excellence) demonstrated in daily behavior.
Must demonstrate annually a clear background check and review of child safety practices as required for camp accreditation by the American Camping Association.
Possesses a personal discipline that models a proactive approach toward personal spiritual and relational health.
Sky Ranch is a year-round recreational camp ministry with locations in Texas Colorado and Oklahoma. Our mission is to lead youth and families to know and follow Christ. For over 70 years weve created experiences in engaging camp environments helping parents and leaders inspire challenge and encourage. Come join us!
Required Experience:
Exec
About Company
Sky Ranch is one of North America’s premier Christian Camps with locations in Texas, Colorado, and Oklahoma and offers programming for summer camps, retreats, rodeo training, and school programs. Learn more today!
