Vice President, Integrated Strategy

Recognized as Social Media/Influencer Agency of the Year and as the annual partner for Forbes Top Creators List Influential sits at the center of culture and the creator economy.

Through our platform Captiv8 the industrys #1 ranked influencer marketing platform we combine deep API integrations advanced AI and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta Snap TikTok YouTube and more partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic in-store sales online conversions and TV tune-in.

At Influential youll work with a fast-moving high-performance team solving complex problems and shaping the future of marketing. Youll build grow and make an impact alongside top talent leading brands and the worlds most influential creators.

Ready to join us

The Vice President Integrated Strategy is the architect of integrated creator strategy and the strategic client lead across fourteen LUXE brands leading a team of mid-level Integrated Strategists dedicated to each brand pod. This role sits at the center of brand creator creative
and data owning end-to-end creator strategy and ensuring every initiative is guided by audience insight measurable business impact and cultural resonance.

Internally this person partners with the SVP Division Lead to build and evolve brand-level influencer strategies. Externally theyre a trusted strategic advisor to senior Client Brand Lead(s) and LOréal Divisional Leadership driving efficiency and maximizing value from Paid Creator and the broader Advocacy & Influence (A&I) ecosystem. They lead A&I planning guide execution and ensure programs deliver against both business goals and influence outcomes bringing together brand vision creator strategy creative and reporting into one coherent point of view.

This person is both a strategic authority on the creator landscape shaping who brands partner with and why and a team and client leader driving alignment and elevating output across workstreams.

Creator Strategy & Landscape Authority
Own end-to-end integrated creator strategy translating brand priorities into programs that drive awareness engagement conversion and share of influence
Define creator mix platform strategy and breakthrough content direction grounded in audience insights market analysis and brand/campaign objectives
Maintain a strong POV on the creator and cultural landscape spotting emerging talent whitespace and trends ahead of the market
Drive creator selection based on qualitative (influence/engagement credibility and audience alignment) and quantitative (reach) metrics
Ensure creator programs are fuly integrated with the broader marketing ecosystem (paid media PR/earned events affiliate)

Team Leadership & Development
Lead and mentor a team of strategists setting the strategic bar and elevating overall
output
Build a culture of precision accountability and continuous improvement
Lean into chalenges and hard conversations when needed using them to make the team stronger sharper and more impactful
Coach team members to turn insights into sharp actionable strategic deliverables
Mentor and develop Integrated Strategists into strategic owners not just executors helping to refine their judgment client management and POVs alongside their output
Act as the connective tissue across Creator Creative Data and Project Management keeping teams aligned and execution seamless

Client Leadership
Serve as primary point of contact for multiple Brands/Clients owning relationship management and strategic direction
Deliver proactive white-glove client leadership and colaboration that anticipates needs and builds long-term trust
Confidently own and secure strategic buy-in with senior stakeholders

Performance & Data-Driven Optimization
Translate reporting into clear insight and recommendations tied to business KPIs and share-of-influence movement
Optimize strategy as needed and bring forward-looking data-informed POVs to evolve performance
Ensure creator programs are strategicaly sound measurable and executed with precision maintaining financial and operational discipline alongside strategic ambition

1014 years in influencer/creator and social media marketing; omnichannel digital strategy luxury/prestige and/or beauty experience preferred
5-7 years directly managing and developing a team (preferably in a matrix-like environment with solid and dotted lines)
Demonstrated history of building and sustaining exceptional client relationships a must-have not a nice-to-have
Deep fluency in creator ecosystems platforms (TikTok Meta YouTube) and emerging trends
Track record translating brand objectives into high-performing integrated creator programs
Strong cross-functional experience across creative data media and brand teams

A start-up mindset you thrive at moving fast without sacrificing rigor take the initiative and treat in-the-moment problem-solving as part of the job not a disruption to it
Fluency with tools across creator marketing (Captiv8 Traackr) social listening (Talkwalker) and analytics (Power BI Tableau Comscore/Shareablee Demographics Pro)

Ideal Fit
You own a POV on the creator landscape you dont just execute within it
You lead people as naturaly as you lead strategy
Youre equaly strategic and operational
You thrive at the intersection of creative and data
You know how to balance attention to details and accuracy with timelines
You think and operate like a founder comfortable with ambiguity energized by solving problems (and taking advantage of opportunities) in real time rather than waiting for a playbook
You dont shy away from hard conversations (with the team or the client) but also know how to pivot these into positive outcomes to motivate and build trust

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.