Vice President, Global Marketing

Position Summary

As Vice President Global Marketing youll have the opportunity to shape whats next for one of the most respected brands in test and measurement. Reporting to the Chief Product & Marketing Officer youll define and execute the marketing strategy lead a talented global team and partner across Product Sales and Engineering to strengthen the Tektronix brand and drive commercial growth across highly technical markets.

This is a visible leadership role with the opportunity to influence business strategy develop exceptional talent and strengthen a marketing organization serving customers at the forefront of innovation. If youre energized by building teams mentoring leaders and leaving a lasting mark on an iconic technology company youll find both the opportunity and the support to do it here.

Key Responsibilities

• Define and execute the global marketing strategy aligned with business priorities and growth objectives.
• Lead and develop a global marketing organization spanning Brand & Communications Digital Marketing & MarTech Commercial Enablement and Regional Marketing across the Americas EMEA and APAC.
• Strengthen Tektronixs brand market positioning and customer engagement across global technical markets.
• Drive demand generation pipeline growth and measurable business outcomes through data-driven marketing strategies.
• Own the global marketing budget and optimize investments to maximize business impact.
• Advance digital marketing marketing operations analytics and customer engagement capabilities.
• Partner closely with Product Sales Engineering and regional leaders to align strategy and go-to-market execution.
• Foster a high-performing collaborative marketing organization through coaching talent development and continuous improvement.
• Leverage data and performance metrics to continuously improve marketing effectiveness.
• Champion a culture of innovation collaboration continuous improvement and leadership development.

Qualifications

• 15 years of progressive marketing leadership experience including executive responsibility for global marketing organizations.
• Proven success leading global marketing teams across multiple regions.
• Demonstrated success driving demand generation commercial growth and measurable business impact.
• Strong understanding of modern marketing practices including digital marketing marketing operations analytics and customer engagement.
• Experience managing significant marketing budgets and aligning investments to business objectives.
• B2B marketing experience within industrial technology test & measurement semiconductor scientific instrumentation or other highly technical markets.
• Strong commercial acumen with the ability to influence executive stakeholders and build cross-functional partnerships.
• Executive presence with the ability to influence cross-functional leaders and build alignment across the organization.
• Proven track record of building coaching and developing high-performing teams.
• Willingness to travel globally as needed. Hybrid in Beaverton OR preferred; remote candidates will be considered.

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