Vice President Demand & Content Marketing

Arcis Golf team members thrive on anticipating needs forging connections and elevating experiences for our team members and guests. We are an inclusive team of unique individuals who show up each day with a grateful spirit humble heart and a genuine respect for one another.

ABOUT ARCIS GOLF

Arcis Golf is redefining the modern club experience. With nearly 80 premier private resort and daily-fee properties across the United States we are building vibrant communities centered on elevated service lifestyle and innovation. Our brand is built on closely curated experiencesand we believe the right story told the right way inspires connection loyalty and growth.

Come shape the voice story and digital presence of Arcis Golf and our portfolioand help us inspire the next generation of golfers members subscribers and club enthusiasts.

POSITION SUMMARY

Arcis Golf is seeking a bold and imaginative Vice President of Demand & Content Marketing to lead the development of an industry-defining marketing ecosystem that elevates our brand drives inbound digital leads and demonstrates measurable ROI across all channels.

This is a key leadership role responsible for shaping the narrative strategy of Arcis Golf and our curated collection of clubswhile ensuring our content and campaigns are powered by strong digital marketing execution HubSpot CRM expertise and data-driven insights. You will work with leadership our Clubs and subject matter experts as well as creators and influencers to unify our brand voice and ensure every story we tellwhether on Instagram and other social channels( Instagram Facebook TikTok YouTube LinkedIn etc.) on our websites and digital ecosystem and other marketing channelsfeels undeniably Arcis and delivers measurable business impact.

Youre part content strategist part demand marketer and part digital innovator. You understand how stories inspire connectionand how to translate those connections into qualified leads pipeline and revenue.

KEY RESPONSIBILITIES

Storytelling Leadership

• Serve as companys primary storytellercrafting and guiding narratives that emotionally resonate with our audiences and align with Arcis brand purpose.

• Develop a cohesive editorial voice and tone for Arcis Golf and our Clubs that is adaptable across channels but rooted in authenticity and aspiration.

• Champion a storytelling-first mindset across marketing and the broader organization ensuring stories lead campaigns content and communications.

• Build a central narrative framework that aligns with brand pillarshighlighting club life member and guest experiences hospitality innovation and transformation.

Content Marketing & Demand Generation

• Lead the vision development and execution of an integrated content marketing and digital demand generation strategy that supports brand growth lead generation and member engagement.

• Own and manage a content calendar for both Arcis and in working with our 77 clubs across all platformsweb blog social email video and digital campaigns.

• Work closely with Revenue Operations to leverage HubSpot CRM and other sales and marketing technology tools to execute campaigns automate workflows segment audiences and optimize performance.

• Partner with sales leadership to ensure digital programs are aligned with pipeline goals and revenue growth.

Social Media Excellence

• Define and execute a best-in-class organic social media strategy across corporate and local club platforms (Instagram Facebook TikTok YouTube LinkedIn etc.).

• Establish content pillars and social-first formats that are optimized for engagement storytelling and lead generation.

• Guide day-to-day social execution from creative development and calendar planning to community management and real-time content.

• Create scalable playbooks and toolkits to empower local teams while maintaining brand consistency.

• Develop and implement reputation management strategies including management monitoring and performance across social channels and listening platforms.

Video Visual AI & Emerging Media

• Drive the development of original branded video series documentary-style content and dynamic short-form video (or other content types) for social and digital.

• Explore new formats and platforms (e.g. Reels Shorts TikTok LinkedIn YouTube podcasts etc.) to expand brand storytelling.

• Collaborate with creative and production partners to deliver high-quality visual storytelling at scale.

• Explore use of AI and other emerging media as a technology solution for building and scaling content.

• Leverage HubSpot CRM platform (Marketing and Social Media modules) for supporting social media and content marketing.

Influencer and Content Creator Partnerships

• Build and nurture relationships with both internal and external content creators influencers and brand ambassadors that align with Arcis lifestyle ethos.

• Co-create content and campaigns that extend reach drive relevance and build trust.

• Track monitor measure and optimize influencer content creator and brand ambassador campaign performance to maximize ROI.

Team Leadership & Cross-Functional Influence

• Build and lead a high-performing team of content strategists social media managers and freelancers/agency partners.

• Collaborate across digital marketing CRM (HubSpot) creative services go-to-market marketing and Revenue Operations to align on messaging campaign execution and demand generation strategywhile ensuring data integrity attribution and reporting frameworks remain consistent.

• Serve as a key member of the marketing leadership team contributing to brand strategy campaign planning and demand-driven marketing initiatives.

Measurement Reporting & Optimization

• Define KPIs for content digital and lead-generation initiatives tracking performance and identifying optimization opportunities.

• Develop and review reports and dashboards that highlight marketing ROI across all channelsowning campaign-level reporting while partnering with Revenue Operations on attribution modeling funnel reporting and overall revenue analytics.

• Use data and insights to inform future content adjust tone and format and refine storytelling and demand-driving strategies over time.

WHAT YOULL LOVE ABOUT THIS ROLE

• Opportunity to define and lead a modern marketing function at a fast-growing experience-driven market leading lifestyle brand.

• A highly collaborative team and entrepreneurial environment where creativity is valued and supported.

• Access to a national network of lifestyle clubs and communities that serve as inspiration-rich environments for content creation.

• Competitive compensation comprehensive benefits and club access perks.

QUALIFICATIONS

• 10 years of experience in demand generation content marketing brand storytelling and digital marketing leadership in a company or agency.

• A master storyteller with a portfolio that demonstrates strategic thinking original storytelling and content innovation across multiple channels.

• Strong expertise in HubSpot CRM and other sales/marketing technology platforms (automation lead scoring attribution reporting).

• Proven track record of partnering with Revenue Operations to maximize CRM and marketing technology impact.

• A master storyteller with a portfolio that demonstrates strategic thinking original storytelling and content innovation across multiple channels.

• Proven ability to lead narrative development from ideation to distributionacross video editorial social and digital formats.

• Deep understanding of digital marketing SEO SEM paid media funnel metrics and ROI measurement.

• Demonstrated ability to connect marketing programs to measurable business results through KPI dashboards and ROI reporting.

• Strong editorial writing and messaging skills with the ability to synthesize complex ideas into compelling emotional content that also drives leads.

• Visionary leader with a passion for brand building team development and data-driven decision making.

• Bachelors degree in Communications Journalism Marketing or related field.

Arcis Golf provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

Arcis participates in E-Verify the government program that certifies an employees right to work for us in the U.S.