Vice President, Corporate & B2B Communications

Ibotta is seeking a Vice President of Corporate & B2B Communications to join our innovative team and contribute to our mission to Make Every Purchase this role you will work closely with the CEO and CRO to build Ibottas corporate reputation as a technology leader and elevate awareness of the Ibotta Performance Network (IPN) as a growth engine for CPGs.

This position is located in Denver Colorado as a hybrid position requiring 3 days in office (Tuesday Wednesday and Thursday). Candidates must live in the United States.

Not based in Denver We will offer a relocation bonus to help make your move to the Mile High City a smooth one.

What Youll Do

Build Ibottas B2B Brand & Narrative

• Develop and own a cohesive communications strategy that positions Ibotta as a leading enterprise technology company and IPN as the definitive performance marketing platform for CPG brands

• Drive a deliberate shift in how Ibotta is perceived by the industry from consumer loyalty app to full-stack B2B technology partner

• Craft compelling messaging frameworks that resonate with CPG retail agency and adtech leaders

• Champion a narrative that repositions promotional spend from a cost center to a growth lever with IPN as the modern alternative to legacy solutions

Earn Media & Thought Leadership

• Partner closely with the marketing team to identify develop and amplify thought leadership opportunities across earned media trade press and industry publications

• Cultivate a vast network of journalists editors and analysts across top tier CPG retail media and adtech publications

• Develop a steady pipeline of bylines contributed content and speaking opportunities that reinforce Ibottas enterprise positioning

• Use media monitoring and share-of-voice analytics to measure program effectiveness identify coverage gaps and make the case internally for where communications investment is and isnt moving the needle

Executive Visibility & Speaker Programs

• Develop and manage an executive communications program that places the CEO and CRO on prominent stages at marquee industry events (e.g. CES Cannes Lions NRF GroceryShop)

• Serve as a trusted communications advisor and thought partner to the CEO and CRO working closely with both to sharpen their public voices media presence and industry positioning

• Prepare executives for media engagements speaking opportunities and high-stakes partner conversations through rigorous messaging prep and media training

• Build the public profiles of Ibottas senior leaders as credible sought-after voices in retail media and performance marketing

• Help executives develop and sustain a consistent recognizable point of view across digital channels and industry forums ensuring their perspectives reach relevant audiences between stage appearances and media moments

Partner & Stakeholder Communications

• Develop communications strategies and materials that support and deepen relationships with Ibottas key distribution and retail partners including Walmart Instacart and others

• Serve as a strategic communications partner to business development and sales teams ensuring partner-facing narratives are sharp consistent and compelling

• Manage announcements co-marketing moments and milestone communications in close coordination with partners

Team & Agency Leadership

• Lead and mentor one direct report with the opportunity to grow the team as the function scales

• Own the relationship with Ibottas leading external PR agency setting strategy managing priorities and holding the partnership accountable to outcomes

What Were Looking For

• 12 years of communications experience with significant time spent in B2B technology adtech retail media or CPG-adjacent industries

• A track record of building disruptive category challenger narratives with demonstrated experience reframing how a market thinks about a product or strategy

• Comfortable operating as both a strategic leader and hands-on executor in a fast-moving founder-led environment with the builder instincts to create from scratch and the credibility to earn trust at the executive level

• Proven track record of securing meaningful earned media coverage and building editorial relationships with blue chip publications

• Deep experience developing executive thought leadership programs with measurable outcomes (stage placements bylines share of voice)

• Existing relationships with trade and business press covering CPG retail and adtech

• Exceptional written and verbal communication with the ability to translate complex technology into crisp executive-ready narratives

About Ibotta (I bought a...)

Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy and where and how often they shop all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado Ibotta is headquartered in Denver and is continually listed as a top place to work by The Denver Post and Inc. Magazine.

Additional Details:

• This position is located in Denver CO and includes competitive pay flexible time off benefits package (including medical dental vision) Employee Stock Purchase Program and 401k match. Denver office perks include paid parking snacks and occasional meals.

• Base compensation range: $225000 - $260000. Equity is included in the overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.

• Ibotta is an Equal Opportunity Employer. Ibottas employment decisions are made without regard of race color religion national origin age sex marital status ancestry physical or mental disability veteran status gender identity sexual orientation or any other legally protected status.

• Applicants must be currently authorized to work in the United States on a full-time basis.

• Applicants are accepted until the position is filled.

• For the security of our employees and the business all employees are responsible for the secure handling of data in accordance with our security policies identifying and reporting phishing attempts as well as reporting security incidents to the proper channels.

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