Vice President, Application Engineering

Recognized as Social Media/Influencer Agency of the Year and as the annual partner for Forbes Top Creators List Influential sits at the center of culture and the creator economy.

Through our platform Captiv8 the industrys #1 ranked influencer marketing platform we combine deep API integrations advanced AI and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.

Our work powers award-winning campaigns across Meta Snap TikTok YouTube and more partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic in-store sales online conversions and TV tune-in.

At Influential youll work with a fast-moving high-performance team solving complex problems and shaping the future of marketing. Youll build grow and make an impact alongside top talent leading brands and the worlds most influential creators.

Ready to join us

Our engineering team is at the forefront of the creator economy building the infrastructure that powers how brands and influencers discover collaborate and transact at scale. We are seeking a VP of Application Engineering to own and evolve the full-stack application layer behind our influencer marketing and creator affiliate products.

This is a high-impact leadership role responsible for shipping the consumer-facing and partner-facing products that define our creator and brand experience. You will lead engineering teams across our influencer discovery campaign management and creator affiliate workflowsdriving technical excellence product velocity and platform scalability.

You will partner closely with Product Data and Customer Success to translate strategic priorities into reliable high-quality engineering execution.

Engineering Leadership & Strategy

• Define and own the engineering roadmap for application and platform capabilities supporting influencer marketing and creator affiliate products
• Lead grow and mentor a high-performing team of engineers across frontend backend and API domains
• Establish and champion engineering best practices code quality standards and architectural decision-making processes
• Drive cross-functional alignment with Product Design Data and Customer Success to ensure clear priorities and delivery accountability
• Partner with executive leadership to translate long-term product vision into phased engineering execution plans

Influencer & Creator Affiliate Products

• Own and evolve the core influencer discovery vetting and relationship management application layer
• Lead engineering for creator affiliate product capabilities including tracking link management commission workflows and payout integrations
• Drive development of campaign management tooling including brief creation content review workflows and approval pipelines
• Scale creator-facing and brand-facing application experiences to support growing platform usage and geographic expansion
• Collaborate with Data Engineering to integrate creator scoring audience insights and AI-generated recommendations into product surfaces

Platform Integrations & APIs

• Oversee architecture and maintenance of third-party platform integrations including social APIs (TikTok Instagram YouTube Pinterest) and affiliate network connectors
• Lead development and governance of internal APIs and developer-facing integration surfaces used by brand and agency partners
• Ensure system reliability uptime and incident response practices across all application services
• Drive adoption of modern tooling and cloud-native architecture on AWS to support scalability and developer productivity
• Maintain strong security and compliance posture across all application layers including SOC 2 and data privacy requirements (GDPR CCPA)

• 12 years of experience in software engineering with 5 years in engineering leadership roles (Director or VP level)
• Proven track record building and scaling B2B SaaS or marketplace products in high-growth environments
• Deep expertise in full-stack application architecture: API design microservices and modern frontend frameworks
• Strong hands-on background in cloud infrastructure and DevOps on AWS (ECS Lambda RDS S3 CloudFront)
• Experience leading engineering teams through significant product buildouts platform migrations or scaling events
• Demonstrated ability to manage and develop senior ICs and engineering managers
• Experience building and operating API integrations with large-scale third-party platforms (social media affiliate networks or ad tech)
• Strong written and verbal communication skills with the ability to influence at the executive and board level
• Proficiency in defining engineering KPIs and using data to drive decisions on team performance system health and product quality

• Experience in influencer marketing creator economy platforms affiliate marketing or ad tech
• Familiarity with creator affiliate tracking mechanics attribution models and commission payout workflows
• Experience integrating LLM or AI capabilities into end-user product surfaces
• Background working with high-velocity content pipelines UGC platforms or social commerce applications
• Knowledge of identity resolution fraud detection or audience verification in the context of creator platforms

Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically please contact

All your information will be kept confidential according to EEO guidelines.